As inane and boring and frustrating as it is Social Media is a must, must, must for businesses – most anyway.
You may have gathered that I dislike Social Media but why do I tell ALL my customers to be on it. Powerful is an underestimated description of SS. Smartphones are awfully intruding and we have stories of seeing people at dinner all looking at phones, I’m guilty too, but they are brilliant and if you’re a business who offers a service or product, for obvious reasons you should be represented.
The key is to not throw information out and hope it sticks. First, decide who you want to communicate with and adjust your activity and content to pull-in the target then plan a time and action plan to start publishing content.
For example, we manage all the SS for a manufacturing and restoration company. We set the content to attract customers from further afield (specific towns) and to attract a higher end appreciative type of customer -bigger spenders. We have now achieved this attracting customer with high-end furniture for restoration using better wording, mentioning high-end brands and painting a picture that our client is a high-end provider. We use a mix of SEO and content to SS. The results are attracting the exact customer profile in the area we want. And ongoing. This customer spends zero on advertising and all the business comes via the website.
If you want us to look at your marketing – let us know here and well book a chat.