Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t.
I now work on customers website to do this for them.
Here are a few tips to help you really make your website work:
1 – Shocking – actually look at it. Some of my customers never look at their own sites (you know who you are Jo :-)). You really need to know what’s on it, how to navigate it and does it work.
2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will find useful – not pictures of you at an award do. Useful stuff like when you’re open, your location and directions, guarantee you offer and FAQ’s etc.
3 – Smooth navigation – make it easy to navigate. Respond to customers questions, make it easy to contact you.
4 – Evolve – everything is changing all the time. Reflect this on your site, talk to your prospective customers.
5 – Who is your target market. Speak to them and make sure your offer is directed to your target market.