New updates and services we provide to keep your online presence fresh and engaging.
We Post Free To Threads
Threads Posting Service
if you have an Instagram account that we manage, we will automatically start posting to Threads.
Have you heard about Threads? It’s a Meta platform linked directly with Instagram, allowing us to share your posts seamlessly across both platforms. By posting to Threads, we can gain additional exposure with minimal effort.
When we post directly to Instagram post, we’ll share on Threads as well, ensuring your content reaches as many people as possible.
Advantages of Posting on Threads:
1. Enhanced Cross-Promotion: Threads integrates with Instagram, making it easy to reach your existing followers on both platforms.
2. Build Connections with a Conversational Tone: Threads encourages discussions in a casual yet professional way, helping to strengthen audience relationships.
3. Reach a New Audience: Threads’ growing user base offers the opportunity to connect with fresh prospects and expand your reach.
This additional service is designed to maximize your visibility and engagement, helping you make the most of every post!
Free Direct Poste: The Benefits of Native Facebook Posting
Facebook prioritises content that is posted natively (directly on the platform). Posts made through third-party tools may experience reduced reach and engagement due to Facebook’s algorithm favouring organic activity.
We primarily use essential software to post across all your social media accounts, ensuring efficiency. However, there are benefits to manually posting directly on certain platforms. For example, Google Business allows us to add extra options like a clickable “call” button. Additionally, direct posts are often given more weight by the platform’s algorithms. While it’s not feasible to manually post to all platforms all the time, we follow our standard operating procedure and, when time allows, will post directly to tap into these additional benefits. You will see the tag DIRECT on your report.
Twitter Spotlight
Twitter has introduced a new feature asking for additional details like opening hours, contact numbers, preferred methods of communication (text or phone), and your exact address. This is valuable information to include in your online profile, and we’ll add it as we continue managing your account. October 2024.
Create Content Around the Target Phrases:
We identify ideal search phrases for our clients using data from Google Analytics. These are the phrases people use that result in your website being displayed or visited. We call these target search phrases because they attract the right audience.
To increase visibility and attract more visitors, we incorporate these search phrases into your website content. A simple way to do this is by adding them as questions on an FAQ page. This helps search engines recognize your website as relevant to those terms, boosting your ranking and bringing in more like-minded visitors.
Company Branded Graphics
Included Services: Professional Graphic Design
As part of our comprehensive marketing and PR services, we have always provided graphic design for our clients. However, as the digital landscape has evolved, the demand for consistent, high-quality professional graphics has significantly increased. Today’s audiences are more sophisticated and accustomed to seeing quality visuals, making strong graphic design essential for effective communication.
For a more detailed look at how we create and evolve company graphics, please visit our dedicated post here
Repeaters Posts
People forget, and your message may not have changed. To keep your company at the forefront of prospective customers’ minds, we select high-quality posts that are still relevant and repeat them with updated links. This method ensures continuous professional promotion without high costs.
Repeaters are a repost of previous posts from one of the platforms we manage for you. We select a post from a previous date, typically one, two, or three months ago, depending on the industry. We then open it, check its relevance, edit and update it, and post it across all your social platforms.
The reason we do this is that previously posted content is still relevant and may have caught the attention of your prospective customers in the past. By reposting, we remind them about your product or service. It’s also an efficient way to keep your social platforms active, which is great for your social search results.
This repeater service is free for all our customers where we think it’s relevant and does not impact any of the standard services we are already completing for you. If you have any questions or want to discuss your marketing processes, please get in touch.
Target Search Phrase
We closely monitor search phrases that lead visitors to your website, including those entered into Google where your website appeared but may not have been clicked. By analyzing these search phrases, we identify the target phrases that we aim to attract to your website.
Our process involves the following steps:
- Monitoring and Analysis: We track the search phrases where your website appears and the ones that generate clicks.
- Target Identification: We pinpoint the search phrases that have the potential to attract the right audience to your website.
- Content Creation: Using this data, we create engaging social media posts and additional website content to boost impressions for these target search phrases.
- Continuous Optimisation: This is an ongoing process where we continually refine our strategies to attract and deliver more visitors to your website based on their search behaviours.
By implementing these steps, we ensure a steady increase in relevant traffic to your site, ultimately helping you reach and convert more potential customers.
Executive Report
Our Executive Report compiles all the information we gather about your company online into a central dashboard. This dashboard provides comprehensive insights, including:
- The number of phone calls made from Google search
- Popular search phrases
- Performance of any Google AdWords accounts you’re running
- Your listing status, detailing your starting point, industry position, and current standing
We take expert analyses and relevant sections of this report and include them in our weekly or monthly updates to you. Given the vast amount of data we collect, we focus on what is most pertinent to your business, ensuring that our reports are always relevant and actionable.
In addition to reporting, we use this information to enhance and build your online profile, continuously increasing your visibility and effectiveness in the digital landscape.
Optimising Google with Additional Optimised Posts
Business Performance with Strategic Adjustments. At our marketing service, we continuously monitor and evaluate the performance of each platform on a weekly or monthly basis, responding swiftly to any changes. For instance, in April this year, we observed an 18% decline in the audience on Google Business compared to last year. To address this, we began posting additional content directly on Google Business instead of using our posting software. This approach tends to score higher in Google’s algorithm, thereby attracting more attention. We closely track the performance improvements resulting from these adjustments. These small, strategic changes significantly enhance our client’s overall online presence.
Adopting New Features
Included in Our Monthly Service. As we partner with numerous small to medium businesses, we have a keen eye for recognising and swiftly adopting new features that can enhance your online presence. When we identify these features, we’ll promptly reach out and offer to integrate them into your online campaign. These enhancements may include direct call links on Facebook, WhatsApp integration, notifications to all followers for your posts, mentions of suppliers and associated businesses on Instagram, strategic use of popular hashtags, diverse and unique URL links, event postings, special offers on Google Business, and optimising image size and aspect ratio, among others. We’re committed to keeping your online profiles dynamic and effective, ensuring you stay ahead of the curve.
PR and Profile Management
We take the responsibility of managing your website, social platforms, and online profile very seriously. Your PR and online presence are in our hands, and we take pride in delivering top-notch results for you. We continuously monitor and suggest necessary updates, changes, additions, and alterations to ensure your online presence remains strong. Whether you choose to accept our suggestions immediately or postpone them for another time, it’s no problem at all. Our goal is to ensure you look your absolute best online without you having to worry too much about it. Leave it to us. We are dedicated providers of exceptional PR and online profile management services.
Facebook Tracking and Updates
It’s crucial to understand the reception and response to Facebook posts. While we offer comprehensive Google Analytics to our customers, we’ve simplified the process by including a thumbnail sketch of the Facebook post impressions in your regular reports. This includes the number of people who have viewed the post (reach), as well as the level of engagement—indicating how many times people have clicked or taken action. These metrics will be presented in an easily readable format for your convenience.
Social Platform Synchronisation
Your social media accounts should portray your company the same way as your website, using the same keywords, tags, descriptions, and links. We synchronise the central marketing information for you with all your social media platforms. The most common ones of these are Facebook, Instagram, X/Twitter, Google My Business, LinkedIn, etc. This is an ongoing process and is included in your fees.
New Market Keywords
After establishing your online profile and identifying your target keywords, we automatically begin exploring new markets using key #Words. These keywords are associated with your business but might represent an area you’re not currently exploring. By doing so, we attract customers who haven’t heard of you before but have an interest, continuously expanding your business.