Boost your marketing impact by doubling your exposure for just 80% more per month
Exclusive Offer for Our Valued Customers
We’re excited to present a special opportunity available only to our current clients. For a limited time, you can double the marketing activity we provide for just an additional 80% of your current monthly cost.
Here’s how it works:
- This offer lasts for three months, giving us the chance to amplify your branding efforts, penetrate key search markets, enhance alt tags, and increase backlinks to your website.
- After three months, you can choose to continue with this increased activity or revert to your original service level.
This offer is designed to maximize your online presence and drive more business your way. If you’re interested, simply reach out to Paul to get started. We’ll begin right away, and you’ll receive an invoice covering the three-month period.
This exclusive offer is strictly limited and available subject to our capacity. Don’t miss out—Send us a message – Exp 30-9-24.
Service Updates
Target Search Phrase Content
We identify ideal search phrases for our clients using data from Google Analytics. These are the phrases people use that result in your website being displayed or visited. We call these target search phrases because they attract the right audience.
To increase visibility and attract more visitors, we incorporate these search phrases into your website content. A simple way to do this is by adding them as questions on an FAQ page. This helps search engines recognize your website as relevant to those terms, boosting your ranking and bringing in more like-minded visitors.
Company Branded Graphics
Included Services: Professional Graphic Design
As part of our comprehensive marketing and PR services, we have always provided graphic design for our clients. However, as the digital landscape has evolved, the demand for consistent, high-quality professional graphics has significantly increased. Today’s audiences are more sophisticated and accustomed to seeing quality visuals, making strong graphic design essential for effective communication.
For a more detailed look at how we create and evolve company graphics, please visit our dedicated post here
Repeaters – Repeat Posts
People forget, and your message may not have changed. To keep your company at the forefront of prospective customers’ minds, we select high-quality posts that are still relevant and repeat them with updated links. This method ensures continuous professional promotion without high costs.
Repeaters are a repost of previous posts from one of the platforms we manage for you. We select a post from a previous date, typically one, two, or three months ago, depending on the industry. We then open it, check its relevance, edit and update it, and post it across all your social platforms.
The reason we do this is that previously posted content is still relevant and may have caught the attention of your prospective customers in the past. By reposting, we remind them about your product or service. It’s also an efficient way to keep your social platforms active, which is great for your social search results.
This repeater service is free for all our customers where we think it’s relevant and does not impact any of the standard services we are already completing for you. If you have any questions or want to discuss your marketing processes, please get in touch.
Target Search Phrase
We closely monitor search phrases that lead visitors to your website, including those entered into Google where your website appeared but may not have been clicked. By analyzing these search phrases, we identify the target phrases that we aim to attract to your website.
Our process involves the following steps:
- Monitoring and Analysis: We track the search phrases where your website appears and the ones that generate clicks.
- Target Identification: We pinpoint the search phrases that have the potential to attract the right audience to your website.
- Content Creation: Using this data, we create engaging social media posts and additional website content to boost impressions for these target search phrases.
- Continuous Optimisation: This is an ongoing process where we continually refine our strategies to attract and deliver more visitors to your website based on their search behaviours.
By implementing these steps, we ensure a steady increase in relevant traffic to your site, ultimately helping you reach and convert more potential customers.
Executive Report
Our Executive Report compiles all the information we gather about your company online into a central dashboard. This dashboard provides comprehensive insights, including:
- The number of phone calls made from Google search
- Popular search phrases
- Performance of any Google AdWords accounts you’re running
- Your listing status, detailing your starting point, industry position, and current standing
We take expert analyses and relevant sections of this report and include them in our weekly or monthly updates to you. Given the vast amount of data we collect, we focus on what is most pertinent to your business, ensuring that our reports are always relevant and actionable.
In addition to reporting, we use this information to enhance and build your online profile, continuously increasing your visibility and effectiveness in the digital landscape.
Optimising Google
Business Performance with Strategic Adjustments. At our marketing service, we continuously monitor and evaluate the performance of each platform on a weekly or monthly basis, responding swiftly to any changes. For instance, in April this year, we observed an 18% decline in the audience on Google Business compared to last year. To address this, we began posting additional content directly on Google Business instead of using our posting software. This approach tends to score higher in Google’s algorithm, thereby attracting more attention. We closely track the performance improvements resulting from these adjustments. These small, strategic changes significantly enhance our client’s overall online presence.
Adopting New Features
Included in Our Monthly Service. As we partner with numerous small to medium businesses, we have a keen eye for recognising and swiftly adopting new features that can enhance your online presence. When we identify these features, we’ll promptly reach out and offer to integrate them into your online campaign. These enhancements may include direct call links on Facebook, WhatsApp integration, notifications to all followers for your posts, mentions of suppliers and associated businesses on Instagram, strategic use of popular hashtags, diverse and unique URL links, event postings, special offers on Google Business, and optimising image size and aspect ratio, among others. We’re committed to keeping your online profiles dynamic and effective, ensuring you stay ahead of the curve.
PR and Profile Management
We take the responsibility of managing your website, social platforms, and online profile very seriously. Your PR and online presence are in our hands, and we take pride in delivering top-notch results for you. We continuously monitor and suggest necessary updates, changes, additions, and alterations to ensure your online presence remains strong. Whether you choose to accept our suggestions immediately or postpone them for another time, it’s no problem at all. Our goal is to ensure you look your absolute best online without you having to worry too much about it. Leave it to us. We are dedicated providers of exceptional PR and online profile management services.
Facebook Tracking and Updates
It’s crucial to understand the reception and response to Facebook posts. While we offer comprehensive Google Analytics to our customers, we’ve simplified the process by including a thumbnail sketch of the Facebook post impressions in your regular reports. This includes the number of people who have viewed the post (reach), as well as the level of engagement—indicating how many times people have clicked or taken action. These metrics will be presented in an easily readable format for your convenience.
Social Platform Synchronisation
Your social media accounts should portray your company the same way as your website, using the same keywords, tags, descriptions, and links. We synchronise the central marketing information for you with all your social media platforms. The most common ones of these are Facebook, Instagram, X/Twitter, Google My Business, LinkedIn, etc. This is an ongoing process and is included in your fees.
New Market Keywords
After establishing your online profile and identifying your target keywords, we automatically begin exploring new markets using key #Words. These keywords are associated with your business but might represent an area you’re not currently exploring. By doing so, we attract customers who haven’t heard of you before but have an interest, continuously expanding your business.