Showing Social Media Content On The Website

Coffee and meeting

This is something I thought would be useful; put all your social media feeds onto the website.  Make a Social Wall.

This can be created using a free to use platform.  Walls are an easy to access platform to help set up social feeds, it displays the content neatly using iframe so you can add to a page on a website page.  It also adds its adverts if you use the free version.

Social Wall

We are adding the free version to some clients site, it will also be useful for an event or digital displays.  See our Social Wall.   Reach out if you need any help with this.

How To Respond To A Negative Review

Reputation Management

I see negative reviews as an opportunity. Negative reviews are not good, but we can capitalise on a negative review by replying professionally and helpfully.

How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterwards. Seeing a business handle a particularly challenging review online suggests that management is proud of their business and willing to go the extra mile to maintain their reputation online!  Here is our opportunity to show the world how we genuinely care about our customers explain our company ethos and help the customer.
Show potential clients see the light with these steps: feel for your customer’s situation, empathise, apologise, promote your business, get offline, keep it simple.

How to respond to negative reviews.

1 Apologise and sympathise.
The first step towards fixing a problem is acknowledging that one occurred. Regardless of what happened, a simple apology and sympathy for your customer’s experience go a long way.
2 Promote
. We missed a promised delivery deadline. If they’re what you are known for, why not reiterate that? “Our crab cakes are usually a hit, we’re sorry to hear that they weren’t up to par when you visited!”
3 Move the conversation offline. 
Don’t open a can of worms. Keep the lid on tight by offering the reviewer the chance to reach out via phone, email or both.
4 Keep it simple
.  Avoid specifics and don’t ask questions. Those conversations are much better served in a space away from the prying public.
One last tip: leave your business name, location and category out of this. You don’t want your negative reviews showing up in the search results!
Part of our marketing services will include Reputation Management where we manage and respond to all reviews.  Learn more about Social Media Marketing

How to test a website is indexed on Bing and Google.

Website Indexed

How long does it take for a website to be indexed?  – To show in the search engines.

Although it varies, it seems to take as little as 4 days and up to 6 months for a site to be crawled by Google and attribute authority to the domain.  When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google.  A longer-established website will index better and rank higher, add to this an active website, plenty of unique content and active on social media this all helps to index better with Google.

Google Spoil Us, they automatically index our websites

Most of us simply publish a website and ‘as if by magic’ Google includes (indexes) our website and publish search results.  This is great, indeed the service from Google has improved over the past 20 years.  Google improves its algorithms and searches technology to benefit the searcher. Google is motivated to capture as much rich data (the text on your website) as possible from your website so they can produce accurate search results for their customers.  

How to check your website is indexed.

Put this in the search bar site:yourwebsitename.co.uk

Once Indexed The Work Begins

Simply showing in a Google search will not be good enough.  You need to make sure you rank high for your chosen phrases.  To do this your website should be optimised – page by page.  This means making sure your page content is descriptive, the cornerstone content text is added to the META sections, you don’t overdo it,  you write in an understandable and easy to read way and your website is not stagnant.

The website was always meant to be a changing platform, never a brochure online and Google penalise stagnant websites.  So, updating often is a must.

Social media is huge, we live and breath it.  Your customers devour it therefor if you are a business owner you must be involved with at least the to socials.

Top search engines | Most Popular Search Engines in the World

Google 75%
Still the king in Europe and the USA.

Bing 28%
– Bing replaced MSN Search as Microsoft’s answer to Google in 2009. Launching with just 8.4 percent of the search market share, they quickly crossed 10 percent, and in a deal, later that year to power Yahoo search rose to 28.1 percent.  In 2016, they added AOL to the sites they provide search results for.

Baidu – China
– Baidu was founded in 2000 and is the dominant search engine in China with over 82 percent market share in China where Google comes in at 0.61 percent and Bing at 0.37 percent.

Yandex – Russia
– The term Yandex was adopted in 1993 standing for “Yet Another iNDEXer.” The Yandex.ru domain was launched in 1997.  In 2011, they went public on the New York Stock Exchange with an IPO of $1.3 billion making it the second-largest at the time (right after Google).  Yandex currently powers more than half of all searches in Russia.

Who We Work With

Who We Work With

There are not many businesses who don’t benefit from digital and been online, so we work with all business types.

Saying that we have built an understanding of a few industries in recent years:

Homecare and Nursing Retirement homes.
We manage digital communications for care homes.

Restoration and Reupholstery Businesses.
Marketing and finding new target clients.

Manufacturing Business.
Promotion of produced items.

Installation Companies.
Marketing of services and build of sales enquiries.

We love learning and working with all businesses, we have worked with some clients for over five years.  The common thread is we help improve the business.  Contact us to see what we can do for you.  Order a Marketing Evaluation 

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