Category: Social Media Marketing

Social media marketing is truly a great way to engage with your customers. We manage the effective social media activities best suited for your company, whether this is to build and enhance the company online profile, increase your online reputation and reviews or search optimise your company website, we keep your website up to date, optimised and your company looking good.

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Facebook and Instagram

Facebook Page

Why We Must Have a Facebook Presence

Facebook is changing. Facebook and Instagram will continue to be a critical part of any marketing strategy for small businesses.

With a huge audience of 2.27 BILLION users of whom 75% log in daily, this is an audience online looking at content that interest.  

If you sell anything at all you should have a credible and up to date Facebook page.

  • 60% of consumers visit your Facebook page before visiting a brick and mortar location.
  • 80% of consumers are more inclined to purchase from you if they find your company Facebook page credible and up to date.
  • 62% of consumers say Facebook is the most useful social platform they use.

Changes Though Are Afoot

Facebook is getting so busy it will start filtering and reducing content served to its users – this includes your content and posts, reducing your free exposure.  Therefore as a business owner, it is essential to have an active credible Facebook page.  Alternatively, you will fall for the paid advertising model to keep up with the competition. (More about this later).

Algorithm Changes Will Reduce a Small business easy reach of prospective customers.

Simple brand pages with little content and engagement will experience a drop in numbers. 

Facebook are to reduce the Newsfeed, 1500 posts could appear on average, this is expected to reduce to 300.

Be Savvier Tips

  • Post 80% helpful information directed towards your customers and 20% sales content.
  • Check and update your page as often as you can, respond to comments and messages timely.
  • Post Efficiently, quick to the point – don’t spend hours making that perfect graphic.
  • Look at Facebook Insights suggest the following optimised times to post.
  • B2B 9 am and 2 pm Tuesday, Wednesday and Thursday.
  • B2C Noon on Monday, Tuesday and Wednesday.
  • In my experience, I find other optimum posting times when working with clients.  For example; A Hobby store optimum post times are early evening at the weekend.  A Furniture reupholstery company is popular at weekends and Sunday afternoons, especially when it’s cold outside.

Include A Mix Of Posts

URL posts are simple posts, Facebook pull-in an image from the linked page automatically. The benefit of a URL post is a click of the image takes the visitor to the linked page, its fast and easy sharing.

Add some # (hashtags), your own or Facebook will suggest some from your text content.

Get some #s. You can get #s you may never of thought of online.

Add your own corporate graphics. Make some graphics optimised for Facebook posts (correctly sized images get more exposure). These posts look great and promote your brand.

Add ALT Tags to your images to describe what the image is, this text information strongly influences Google search ranking.

Spread posts at least 15 minutes apart, this is a better experience for your page visitor and is less spammy. Use scheduling to help with this.

Zedcomms are your ‘Marketing Arm’ – We will be pleased to see how we can support the company growing and benefiting online.

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How to Respond To Reviews

How to Respond Reviews

Reviews for any business are so important now. Google reviews, especially, are solid gold as writers have to have a Google account and be verified.

Good or bad reviews can mean the difference between a business thriving and expanding, or closing their doors for good.  In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.

While negative reviews often get this most attention, positive reviews are as or more important! It’s important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same.

With over 80% of consumers reading reviews online to help make a buying decision, businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first-time customer becomes a regular. This is an important point; 70% of complaining customers will come back if you resolve the complaint in their favour. The first step is engaging with them professionally.

How to respond to positive reviews

It’s simple. Thank the customer, name drop, promote and tell the customer what to do!

Say thank you and be specific.

No one would let a compliment pass them by in real life. Apply that same principle to a review response! And make sure to reiterate your customer’s compliment. This lets the customer know that a real person took time out of their day to acknowledge them, and that feels good.

Use the business name and keywords in your reply.

Don’t miss out on the opportunity to drive your business up in search. Positive reviews work wonders in search. Referring to your business name, location and category (restaurant, coffee shop, hotel, etc.) help index that review online.

Is your business famous for a certain specialist service? Are you having a promotion next month? A review response is a great place to get the good word out.

Give your customer a task. Not as scary as it sounds. Invite them to try something different the next time they visit or bring a friend!

As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!

We manage all online social media, SEO and reviews for our clients.  Get in contact to explore how we can help you.

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Showing Social Media Content On The Website

Coffee and meeting

This is something I thought would be useful; put all your social media feeds onto the website.  Make a Social Wall.

This can be created using a free to use platform.  Walls are an easy to access platform to help set up social feeds, it displays the content neatly using iframe so you can add to a page on a website page.  It also adds its adverts if you use the free version.

Social Wall

We are adding the free version to some clients site, it will also be useful for an event or digital displays.  See our Social Wall.   Reach out if you need any help with this.

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How To Respond To A Negative Review

Reputation Management

I see negative reviews as an opportunity. Negative reviews are not good, but we can capitalise on a negative review by replying professionally and helpfully.

How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterwards. Seeing a business handle a particularly challenging review online suggests that management is proud of their business and willing to go the extra mile to maintain their reputation online!  Here is our opportunity to show the world how we genuinely care about our customers explain our company ethos and help the customer.
Show potential clients see the light with these steps: feel for your customer’s situation, empathise, apologise, promote your business, get offline, keep it simple.

How to respond to negative reviews.

1 Apologise and sympathise.
The first step towards fixing a problem is acknowledging that one occurred. Regardless of what happened, a simple apology and sympathy for your customer’s experience go a long way.
2 Promote
. We missed a promised delivery deadline. If they’re what you are known for, why not reiterate that? “Our crab cakes are usually a hit, we’re sorry to hear that they weren’t up to par when you visited!”
3 Move the conversation offline. 
Don’t open a can of worms. Keep the lid on tight by offering the reviewer the chance to reach out via phone, email or both.
4 Keep it simple
.  Avoid specifics and don’t ask questions. Those conversations are much better served in a space away from the prying public.
One last tip: leave your business name, location and category out of this. You don’t want your negative reviews showing up in the search results!
Part of our marketing services will include Reputation Management where we manage and respond to all reviews.  Learn more about Social Media Marketing