We have a number of no-cost and low-cost marketing services for startups.
Although it varies, it seems to take as little as 4 days and up to 6 months for a site to be crawled by Google and attribute authority to the domain. When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google. A longer-established website will index better and rank higher, add to this an active website, plenty of unique content and active on social media this all helps to index better with Google.
Most of us simply publish a website and ‘as if by magic’ Google includes (indexes) our website and publish search results. This is great, indeed the service from Google has improved over the past 20 years. Google improves its algorithms and searches technology to benefit the searcher. Google is motivated to capture as much rich data (the text on your website) as possible from your website so they can produce accurate search results for their customers.
Put this in the search bar site:yourwebsitename.co.uk
Simply showing in a Google search will not be good enough. You need to make sure you rank high for your chosen phrases. To do this your website should be optimised – page by page. This means making sure your page content is descriptive, the cornerstone content text is added to the META sections, you don’t overdo it, you write in an understandable and easy to read way and your website is not stagnant.
The website was always meant to be a changing platform, never a brochure online and Google penalise stagnant websites. So, updating often is a must.
Social media is huge, we live and breath it. Your customers devour it therefor if you are a business owner you must be involved with at least the to socials.
Still the king in Europe and the USA.
– Bing replaced MSN Search as Microsoft’s answer to Google in 2009. Launching with just 8.4 percent of the search market share, they quickly crossed 10 percent, and in a deal, later that year to power Yahoo search rose to 28.1 percent. In 2016, they added AOL to the sites they provide search results for.
Baidu – China
– Baidu was founded in 2000 and is the dominant search engine in China with over 82 percent market share in China where Google comes in at 0.61 percent and Bing at 0.37 percent.
Yandex – Russia
– The term Yandex was adopted in 1993 standing for “Yet Another iNDEXer.” The Yandex.ru domain was launched in 1997. In 2011, they went public on the New York Stock Exchange with an IPO of $1.3 billion making it the second-largest at the time (right after Google). Yandex currently powers more than half of all searches in Russia.
Saying that we have built an understanding of a few industries in recent years:
Homecare and Nursing Retirement homes.
We manage digital communications for care homes.
Restoration and Reupholstery Businesses.
Marketing and finding new target clients.
Promotion of produced items.
Marketing of services and build of sales enquiries.
We love learning and working with all businesses, we have worked with some clients for over five years. The common thread is we help improve the business. Contact us to see what we can do for you. Order a Marketing Evaluation
A client called me yesterday to tell me the good news; she had just taken £8,000 worth of orders, its the busiest they have ever been and we are right in the middle of a worldwide pandemic.
We have employed our Marketing System with the above company for three years. The system can be applied to any business, for example, we have just started working with a joiner, a mentor service platform, an elderly care home, a support organisation and a lawn care business.
We have been marketing businesses for many years, our mentality is business growth, more sales, marketing, profitable, finding the perfect customer and customer care. We use all the latest digital tools available now and are at the forefront of digital marketing techniques. Bundled together with our passion to improve your business we are unbeatable.
You can start with our Marketing System from £135, no obligation and no contracts. We include a free Marketing Analysis and a detailed action plan.
If you sell a service or a product and would like more sales, better customers, more profit and business growth, pick up the phone and give us a call to book a free consultation.
What’s our secret? It’s quite a complex system and it varies from client to client. Here is the outline for those of you who are interested.
1 – We research and learn about your company, what’s special about you, who your clients are and who you want your clients to be.
2 – We action and test on the go, looking to find the sweet spot for your marketing.
3 – We communicate clearly with our clients every week on progress made and suggestions.
4 – We keep costs low with inhouse designers and free artwork.
5 – We build an action plan with detailed world-class reporting that demonstrates progress.
6 – We love our clients.
7 – We have special design and digital technology tools that are free to you including Mini Promotions Creation, Timeline Reporting, Marketing Analysis, Marketing Reports, SEO Reports, Action Plan Design, Listing Build Tools, Reputation Management System. Plus lots more that we will instigate as required to improve your business.
A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media. The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc. Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing. That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s
Why it Took Us So Long To Catch On To Social Media Marketing?
It was new, who trusts anything new, right? Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time. It felt like a waste of time. Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.
Let Me Cut To The Point
Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do. You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.
3 Pointers To Start Working With Social Media Marketing
1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.
2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.
3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage). Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.
I hope that’s a good starter guide for you.
I have worked in digital marketing for nearly 20 years. I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years. Not now, It has matured, got some traction and I have proven it is an amazing marketing tool. The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money. Therefore now is the sweet-spot to get involved.
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Thanks for reading!
*Chart of a company we work with. Nice steady growth.