Adaptive Marketing for the Modern Business
At Zedcomms, we adapt and refine our approach to promoting your brand based on ever-changing trends and platform-specific updates with Social Media Algorithms. Our focus is always promoting your central promotional message to achieve maximum exposure online—without relying on paid advertising wherever possible.
Navigating the Challenges of Social Media Algorithms
Social media platforms are constantly updating their Social Media Algorithms, often steering users towards paid advertising to maintain visibility. This can be a challenging and costly adjustment for business owners. At Zedcomms, we believe in maximising your company’s exposure without unnecessary advertising spend.
We follow a proven, results-driven standard operating system that helps businesses achieve visibility and reach their target audience organically. While we understand that most small businesses may eventually allocate a budget for online marketing, our priority is always to make the most of free online exposure first.
In fact, the majority of our customers don’t spend a penny on advertising. Many rely entirely on the consistent, strategic activity we provide through our monthly services, which generate 100% of their leads. Our system works, and we’re proud to help businesses grow while keeping costs low.
Flexibility in Action: Adjusting for Social Media Algorithm Changes
A great example of our adaptability is how we monitor your reach on various platforms weekly and monthly as part of your package. If we notice a decline in engagement on a particular platform, we take immediate action:
• Increasing activity on that platform, often posting directly instead of using third-party tools.
• Encouraging you, as the page owner, to post directly to the platform. Direct posts from the owner hold greater weight with platform algorithms, signalling higher engagement and activity.
Once the owner has posted, we step in to enhance the content further by:
• Optimising the post with our standard procedures.
• Adding alt text to images.
• Enhancing visuals and including relevant background information.
• Incorporating hashtags, mentions, links, emojis, and the core marketing text to improve its performance.
What This Means for You
Working with Zedcomms means we handle a significant amount of the background work, so you can focus on running your business. By keeping us informed about what’s happening in your business, we can effectively showcase your strengths, highlight your successes, and attract the right clients for you.
Our Goal: Your Success
At Zedcomms, our mission is simple: to help your business thrive by using smart, adaptable strategies that keep you ahead in an ever-changing digital landscape.
We help businesses grow while keeping costs low.
If you’re a business owner and feeling overwhelmed by all of this, you might be wondering if it’s necessary. We encourage you to book a discovery call with Paul Harper at Zedcomms. With over 20 years of experience in optimising websites and digital marketing, Paul’s expert advice can help you understand how to make the most of your online presence, it could be the key to unlocking your business’s full potential.
