We’ve just celebrated ten years of marketing BJ Upholstery, a cherished family-owned business with a rich tradition of crafting beautiful, manufactured and restored furniture. Marketing a manufacturing company, especially one with such a long-standing reputation like BJ Upholstery, is crucial, as most prospective customers now turn to online platforms.
Struggling Online Presence
Barry and Jo, the owners of BJ Upholstery were struggling with online presence and marketing. The website failed to generate any leads, and they were advertising by mailshots, and local paper advertising. They did have some walk in customers too. They knew online was where their customers were.
Free Marketing Evaluation
We evaluated the company website and its online profile. From the findings, we started to revitalise their digital identity and transform their business for the modern era. This includes SEO, optimisation of the social platforms and backlink building.
World Class Software
Using world-class software, we utilised robots to scan the web and assess the company’s online presence. Additionally, we analysed the competition to identify market growth opportunities.
Based on the findings from this marketing analysis report, we implemented revisions to the website and social platforms.
We optimised the site by incorporating clear, concise content that described the company’s services and showcased BJ Upholstery’s work. This revision also included optimising the WordPress website for search engines (SEO).
“The WordPress website generates ALL the business inquiries”
We maintain and update the website regularly, ensuring fresh content is posted to relevant social media platforms.
We use advanced technologies to optimise reach and engagement. A key element of this strategy is our regular posting to the blog section of the WordPress website.
Each blog is optimised, highlighting completed jobs, the type of furniture worked on, and the customer’s location in the UK. All of which help attract the right target audience.
Our standard operating procedure, drives visibility and engagement, ultimately attracting new customers to the business.
With this client we have provided Website Design, SEO, and Social Media Marketing, see our services page.
We visit the establishment regularly to stay updated on business developments and capture photographs.
