The other day, I was speaking with a customer and shared how, at Zedcomms, we like to say we focus just as much on the brew as we do on the can.
The can represents the visual side of your brand — the logo design, the website layout, animations, and how it all looks and feels to the visitor. It’s what people see first and forms that all-important first impression.
But the brew — what’s inside — is the part that truly matters in the long run. That’s your search engine optimisation, well-structured content, technical performance, and social media activity. It might not be as immediately exciting, but it’s what drives traffic, builds trust, and keeps people coming back.
In our view, both are essential — the shiny, appealing can gets people interested, but it’s the quality of the brew that earns results.
Other analogies are available — soda, car, holiday, and more. For example, a car’s paintwork and wheels catch your eye, but it’s the engine and handling that make the journey worthwhile. The holiday photos look great on Instagram, but it’s the experience and memories that matter most.
Below are some examples of our Website Design work that balance both: impressive design with the strong digital foundations that help businesses grow.









Recent Work
Franchise Website
Franchise Now is a UK-based online platform designed to connect aspiring entrepreneurs with franchise opportunities.
“Improved local SEO visibility”
“Boosted engagement through cleaner UX”
“Page load times under 2 seconds”
Reupholstery Company Website
BJ Upholstery is a trusted, family-run upholstery specialist based in North East England, offering bespoke reupholstery services for both modern and traditional furniture.
“Manage all Social Media Content”
“Built National Following”
“1000 page website represents company well”
Scurator – Expertise in Engineering
Scurator Ltd is a multi-disciplinary organisation specialising in providing total engineering solutions to a wide range of clients. This all-encompassing strategy enables us to offer a one-stop-shop approach providing expertise in structural engineering, civil engineering and geo-environmental engineering.
“Website Design following client requests”
“Built on a modern Astra them”
“Fast page load times ”




