A WordPress Website Needs Search Engine Optimisation (SEO)
WordPress stands out as the best website platform for most small and medium-sized businesses. While a few businesses with very niche requirements may benefit from alternatives, WordPress offers unmatched flexibility and functionality for the majority.
How to Use the Blog Correctly
Many WordPress users overlook the potential of the blogging section—but not us! Blogging isn’t just about writing articles; it’s a powerful tool for attracting and engaging your target audience. By optimising WordPress features such as titles, descriptions, categories, tags, and alt text, we help create highly targeted content that delivers results. The Zedcomms WordPress SEO process includes refining taxonomy sections to amplify your company’s marketing message effectively. Effectively optimising a Blog as part of your marketing and PR, you will attract the target customer and improve with social media activity.
Why Some WordPress Websites Fail to Deliver Results
Having worked with websites for 20 years, I’ve noticed a recurring issue: many websites look great but they don’t perform as expected. They fail to generate leads or achieve the business goals they were created for, leaving owners disappointed. They fail to deliver results because they are designed to look good but not necessarily to perform effectively.
The fun part of a website is the graphics, coloyrs and features. The borring part is the SEO, ALT Tags, Hashtags, Taxonomy, Blog structure but without this technical aspect your website is unlikely to perform well with the search algorithms.
A good number of web designers come from a graphic design background, so their preference often leans toward the look of a website—which is still important. However, based on my vast experience, the technical aspects of a WordPress website must be professionally addressed, especially as algorithms are continuously changing and restricting site visitors.
Expert WordPress SEO Services
Early in my career, I became a specialist in addressing these shortcomings. Today, even with the powerful capabilities of WordPress, the same problems can arise if the website isn’t professionally optimised. The solution lies in ensuring your content is correctly populated within the website, SEO, the taxonomy is populated and aligned with your marketing message and synchronised across all platforms and maximising the blog facility that all WordPress sites have.
A Case Study
We work with a small family-run upholstery business in Darlington. When they complete a sofa reupholstering job, we create a blog post detailing the type of sofa, the work completed, and the town where the sofa was delivered.
We then optimise the post with carefully chosen titles, descriptions, alt tags, and categories. As a result, when someone searches for an upholsterer for a specific type of sofa in their town, the blog post ranks prominently on search engines.
WordPress website generates 100% of their client flow, with no additional marketing spend required.
The impact? This company attracts customers nationwide—not just any customers but those specifically looking for their services. Today, their WordPress website generates 100% of their client flow, with no additional marketing spend required.
Optimise Your WordPress Website for Better Business Performance
Managing your WordPress website can sometimes feel overwhelming, especially when you’re running a business. That’s why it’s worth having a conversation with us. At Zedcomms, we specialise in optimising WordPress websites to improve performance and seamlessly integrate your website into your business processes. Let’s see how we can help you make the most of your website with our expertise.
In Summary
WordPress websites can do far more than most people realise. By consistently creating showcase blog posts that include optimised titles, descriptions, categories, and tags—and synchronising this content with your social platforms—you can significantly boost your visibility and attract your ideal clients.
