Building reach and increasing the company profile.
Posting on social media has multi-benefits – overall you are building your online profile. Put simply; how your company looks online, when someone ‘Googles’ you. It’s really important, it’s your shop window.
Zedcomms promote clients’ company profile online mainly using Facebook, Twitter, Instagram and Google along with website SEO. We focus on what a prospective customer sees online. Using creative targeted promotional text, and engaging photos with links to specific pages to impress and draw in prospective customers.
In addition, we can target where the customers live, what their interests are and what the potential spending may be. We do this with SEO, tags, categories, promotional text, hashtags and account handles.
Initially, we work to establish the brand online, adjust it to attract the preferred customers and build strong search terms. We have reached this point with BJU a reupholstery company in Darlington.
As we have reached a good online established profile for BJU we are adapting how we communicate with customers as follows.
The next stage is to enhance the brand online, develop the search terms and attract a very targeted customer. This means we change the focus of posts to be less ‘selling’ and more ‘promoting’ the ethos of the brand. An example of this is below:
Selling posts are to the point with a strong call to action – Save £500.
Brand posts are calm and confidently styled to demonstrate the brand ethos – BJU | Darlington.
The confidence of the brand posts may not produce immediate links to the site but rather demonstrate and build the brand that will attract the target customer when they are in the buying cycle – ready to buy.
I hope this is of use to you. Feel free to reach out with any specific questions.
There are three customer sets you need to think about and talk to when communicating online.
Current | Customers who are active and buying from you.
Know You | Customers who know you but are not currently buying from you.
Dont Know You | Customers that don’t know you exist.
Bear in mind these three customer sets when communicating online. Here are the three customer sets are broken down with some tips on what to say.
1 – Customers who are currently active and buying from you:
It is nice when your company appears on social platforms even after a customer has purchased from you. If you are B2B, follow your customers and ask customers to follow you. Include in content helpful tips and news that will interest your customers.
2 – Customers who know of you but are not currently buying from you:
Post the latest work, products etc that you are producing. Reflect onto the Internet what is happening within your company. Examples; Completed bathroom installation, rendered wall, automated gate, upholstered chair etc. A lot of work produced by companies is only seen by the end-user, posting on the Internet lets prospective customers see all your good work.
3 – Customers that don’t know you exist.
They don’t know you or your company exist. They can benefit from your services or product. You are only of interest to this customer set when they need your service or product, they search for you on Google (other search engines too but Google is king), ask around, look on forums and social platforms. These places, you need to be. How best to do it; Optimise your website for your product and service. Be active on at least the top four social platforms (Facebook, Instagram, Twitter and Google Business). Update your website often, think of it as changing the shop window. Encourage reviews from current customers online. Advertise your website on your van, car, cards, posters answerphone message, email signature etc to spread the word.
Nearly three in ten consumers who use site search report buying a product or service from a different business than they intended because they couldn’t find the information they were looking for online.
LONDON, 16th June, 2021 – Yext, Inc. (NYSE: YEXT), the AI Search company, has today released research that shows a serious failure by businesses in communicating accurate and up to date information with consumers.
Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of Yext found that 58% of UK adults use site search at least weekly, and that 88% of respondents using site search agree it is an important tool in providing them with accurate and up to date information online.
Yet despite the importance of site search for consumers, Yext’s research found that over half (56%) of UK adults using this tool believe that site search provides them with unrelated search results online.
For many consumers, site search does not fulfil its aim of providing answers, with the research showing that 46% of users believe site search does not understand their questions. And another 35% believing that site search provides them with out of date or inaccurate information.
With this level of competency and accuracy, it is no wonder that 38% of UK users become frustrated when using site search at least once a week.
“The pandemic has proven that now more than ever, the availability of up to date and accurate information online is vital in not only making the public feel safe, but in being able to engage with new and existing customers, no matter where they are in their customer journey.” said Jon Buss, Managing Director, EMEA at Yext.
“Yet site search has been taken for granted for far too long. Businesses need to wake up to the damage that outdated search tools are doing to their brand and bring it into the 21stCentury.”
What are businesses doing about this? Clearly not a lot, with 40% of UK users saying that businesses aren’t doing enough to improve their site search.
For businesses, this has detrimental effects on customer loyalty and ultimately sales, with 64% of respondents using site search saying they would be more likely to buy from a business that provided direct answers to their questions via site search. 52% also agreed they would also be more likely to trust a business if they provided direct answers.
Outdated site search isn’t just failing customers but failing businesses. When customers can’t get the information they need online, they’ll simply go elsewhere.
In fact, 60% of UK adults who use site search functions would be more likely to go straight to a customer’s website if they provided direct answers, with 28% stating they have frequently bought a product or service from a different business than they intended, because they couldn’t find the information they were looking for online.
What Yext’s research shows is that while consumers see site search as a vital tool in their digital arsenal, businesses need to take a more modern approach to site search. One that will allow them to cater for a 21st century consumer and save their businesses from technology that belongs back in the 90s.
58% of UK adults online use site search at least weekly
88% of respondents using site search agree it is important in providing them with accurate and up to date information
64% of respondents who use site search would be more likely to buy from a business that provided direct answers to their questions
26% of UK adults who use this tool feel site search infrequently provides them with the results they’re looking for first time
38% of UK adults who use site search become frustrated at least once a week
28% of respondents who use site search have frequently bought a product or service from a different business than they intended because they couldn’t find the information they were looking for
56% of respondents surveyed believe site search provides them with unrelated search results
46% of respondents surveyed believe site search doesn’t understand their questions
35% of UK users believe site search provides out of date or inaccurate information
40% of respondents surveyed believe businesses aren’t doing enough to improve their site search
60% of respondents surveyed would be more likely to go straight to a customer’s website if they provided direct answers
Industries such as retail (41%) and entertainment services (35%) were considered to have good site search
Industries such as energy and utilities (24%), government services (24%) and Telecoms (19%) were considered to have poor site search
All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2098 adults, of which 1703 use site search. Fieldwork was undertaken between 6th – 7th May 2021. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
We are proud to be and thoroughly enjoy being the social media management company for Victoria House Residential Home. On behalf of Victoria House, we communicate the updates and activities within the home with friends and family using the business Facebook page. A reflection of what is happening inside to the interested family and friends. The people reach has grown from a mere 140 people to 2096 people in August 2021.
The Company Background.
Victoria House Residential Home is a family run Residential Care Home providing Residential Care, Respite Care, Transitional Care and Dementia Care in Leeds. A dedicated and experienced care team manage the home providing services such as Residential Care, Respite Care, Transitional Care and Dementia Care.
The Facebook page was set up for residents, staff and residents families to reflect the updates and events ongoing inside the home.
What We Do.
Zedcomms are Victoria House Residential Home social media management company. We receive photo, video and text information from the activities team via WhatsApp. Professionally posted onto the company Facebook page. We enhance the images and optimise the text for the best visitor experience.
An Example of Activity.
We have updated family and friends about the chicks hatching in the home, flowers received from families, birthday cakes and birthdays celebrations followed by videos of live entertainment. All reflected positively with good enhanced images. Even on holiday weekends, Zedcomms can post to Facebook updates that family and friends want to see and when they want to see – no need to wait for the following Monday.
The Facebook page has reached 2096 people in the last 28 days, double the previous 28 days. The engagement was up to 2377, up 165%. We are reflecting to Facebook the wonderful happenings within Victoria House and the family and friends really appreciate it..
Become a franchise partner. Zedcomms offer a bespoke training franchise package to individuals and companies who want to offer our marketing services either locally or to a speciality market.
Training in Darlington or at a location near you.
Website set up
Logo and branding kit
Social account set up
Social account synchronisation
Zedcomms worked with an expanding business opportunity business marketing the franchise offering. Our client is based in the UK and asked us for marketing assistance to recruit franchisees overseas. Managing the advertising and online socials we marketed to three target markets; the UK, Australia and Kuwait. Indeed we chatted with and enrolled a new franchisee in Tasmania. The power of the Internet.
In 2020 Zedcomms decided to offer a similar model to allow individuals to trade along with us servicing clients with marketing services. We enrolled two pilot franchisees who have both progressed very well and trading in their own geographic area.
The Zedcomms franchise offers you an opportunity to quickly start your own branded marketing agency to serve local businesses in your protected area. Work from home as a lifestyle business or build a team. You can work part-time or full time. Zedcomms offers you the flexibility you need, whilst earning from a rewarding business model you can trust.
We sell competitively priced effective marketing products and services to Small to Medium Businesses, helping them maximise their business presence on the Internet, freeing them up to concentrate on their business.
Retailers Hotels Solicitors Online retailers Professional services
Zedcomms is an agile marketing company that is hard to beat. Years of experience with expertise in website design, SEO and modern Internet marketing.
We have a suite of tools and systems to support our clients producing fantastic results, with that personal touch and at highly competitive pricing. Having worked with some 2000 businesses in the UK for over ten years we are ‘Passionate About Improving Business.’
Our marketing services are combined with training and mentoring support to further improve our client’s business.
The Timing is Right
There is a huge demand from businesses that require help to capitalise on digital marketing using social media and other internet platforms.
To prosper, businesses need to be active on relevant internet platforms that allow them to engage with customers and especially to engage with the ‘ideal customer.’ Businesses need to be up to date and aware of their online activity to be able to attract more customers.
Most of the UK’s 6 million SME businesses don’t have the time or know-how to manage this environment. We have proven systems that provide well thought cost-effective solutions delivered along with our local Zedcomms Partners.
How to Attract the Perfect Client
We provide a world-class ‘state of the art’ detailed marketing report to prospective customers – free. The report shows where they are performing well and where they can improve. If required we can also report how their competitors are performing and where they market. You will also be provided with an optimised website and email address.
The Marketing Analysis will report on:
Compare To The Competition
Where You Can Improve
Your Social Media Status
Where Your Company Is Listed
How Many Reviews You Have
How Many Reviews The Competition Have
Where You Can List For Free
General Tips On How To Maximise Your Internet Marketing
You are fully supported therefore you do not need any digital marketing expertise.
What you earn out of a Zedcomms franchise business depends on you; how hard you work and how much effort you put in. Working full time, we’d expect you to earn £5,000 per month. Part-time, around £1,500 per month. The average product value is £1,620 per annum with products starting from £40 per month.
These figures are based on existing franchisee earnings and are not a guarantee or warranty of your own actual earning figures. With hard work and commitment, we expect these figures can be met or even exceeded.
Special offer – Free Marketing Pack. Consists of a bespoke WordPress Canvas Theme 10 page Website, a business logo and three months service of ‘Social Media Marketing’.
Who We’re Looking for
Whilst not compulsory, we feel that experience in the following roles would enable franchisees to get off to the best possible start:
We start with an initial chat on the phone, our objective is to make sure that you know enough about us in order for you to make an informed decision on the franchise.
Equally, we need to know about you, are you are suitable to be part of Zedcomms and what we uniquely offer our customers. We look for people who are capable of setting themselves up in business, who see the value in the partnership of working with us, training, knowledge and support that investing with Zedcomms Businesses brings. You will be investing time too, at the very least one full day per week.
(Most likely!) Tech-savvy
If you think the Zedcomms franchise would be a great fit for you, fill in the form and you will be sent further information on this fantastic opportunity.