Facebook and Instagram

Facebook Page

Why We Must Have a Facebook Presence

Facebook is changing. Facebook and Instagram will continue to be a critical part of any marketing strategy for small businesses.

With a huge audience of 2.27 BILLION users of whom 75% log in daily, this is an audience online looking at content that interest.  

If you sell anything at all you should have a credible and up to date Facebook page.

  • 60% of consumers visit your Facebook page before visiting a brick and mortar location.
  • 80% of consumers are more inclined to purchase from you if they find your company Facebook page credible and up to date.
  • 62% of consumers say Facebook is the most useful social platform they use.

Changes Though Are Afoot

Facebook is getting so busy it will start filtering and reducing content served to its users – this includes your content and posts, reducing your free exposure.  Therefore as a business owner, it is essential to have an active credible Facebook page.  Alternatively, you will fall for the paid advertising model to keep up with the competition. (More about this later).

Algorithm Changes Will Reduce a Small business easy reach of prospective customers.

Simple brand pages with little content and engagement will experience a drop in numbers. 

Facebook are to reduce the Newsfeed, 1500 posts could appear on average, this is expected to reduce to 300.

Be Savvier Tips

  • Post 80% helpful information directed towards your customers and 20% sales content.
  • Check and update your page as often as you can, respond to comments and messages timely.
  • Post Efficiently, quick to the point – don’t spend hours making that perfect graphic.
  • Look at Facebook Insights suggest the following optimised times to post.
  • B2B 9 am and 2 pm Tuesday, Wednesday and Thursday.
  • B2C Noon on Monday, Tuesday and Wednesday.
  • In my experience, I find other optimum posting times when working with clients.  For example; A Hobby store optimum post times are early evening at the weekend.  A Furniture reupholstery company is popular at weekends and Sunday afternoons, especially when it’s cold outside.

Include A Mix Of Posts

URL posts are simple posts, Facebook pull-in an image from the linked page automatically. The benefit of a URL post is a click of the image takes the visitor to the linked page, its fast and easy sharing.

Add some # (hashtags), your own or Facebook will suggest some from your text content.

Get some #s. You can get #s you may never of thought of online.

Add your own corporate graphics. Make some graphics optimised for Facebook posts (correctly sized images get more exposure). These posts look great and promote your brand.

Add ALT Tags to your images to describe what the image is, this text information strongly influences Google search ranking.

Spread posts at least 15 minutes apart, this is a better experience for your page visitor and is less spammy. Use scheduling to help with this.

Zedcomms are your ‘Marketing Arm’ – We will be pleased to see how we can support the company growing and benefiting online.

Gate Automation Specialist Case Study

Electric gates specialist

About The Company


Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do


We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service

During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).


The client’s requirements were to promote the business in a professional manner, increasing the online profile, maintaining search ranking status and constantly refreshing the company profile within several media platforms.

The Outcome


Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.

We report our actions to Livewire four times a month along with any additional suggestions to continiously improve the business online profile.

Showing Social Media Content On The Website

Coffee and meeting

This is something I thought would be useful; put all your social media feeds onto the website.  Make a Social Wall.

This can be created using a free to use platform.  Walls are an easy to access platform to help set up social feeds, it displays the content neatly using iframe so you can add to a page on a website page.  It also adds its adverts if you use the free version.

Social Wall

We are adding the free version to some clients site, it will also be useful for an event or digital displays.  See our Social Wall.   Reach out if you need any help with this.

WordPress Websites

Marketing business using WordPress website can be time-consuming and tricky, complicated and confusing. Concentrate on your business and let the experts do it for you all at a low cost.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

WordPress Logo

 

Marketing your business using a WordPress website.

WordPress is the defacto website platform and the most used website software in the world.  It can do anything but the main thing you need to get right, right now at business startup is SEO, so your customers can find you.

This service includes a bespoke review and revises your business and business website and its marketing needs. Then we work with you to market your business online and off-line.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

What is included:

Optimisation for your chosen keywords.
Update of plugins.
Site edit suggestions.
Register with Google.
Managed Google index of all pages.
Expert marketing advice and guidance.
Online marketing guidance.
Off-line marketing guidance.
SEO and content edits.

Let’s see what we can do

WordPress

Our Story | How we came to offer marketing business using WordPress website.

SEO in the beginning

Twenty years ago we started working with websites and SEO, a new term then. Getting an understanding of how Google worked to rank a website was fascinating. We were one of the first organisations in the UK to start talking about META tags  (keywords) and how they worked. We experimented with super complicated search phrases and quickly found that we could get just about any search phrase to the top of the search engines. We ran SEO workshops to show our clients how to do this, they loved it – it was amazing stuff; in a day you could learn how to get your business website on the prized Google first page. But our clients didn’t want to spend the time, therefore, asked us to run an SEO (Search Engine Optimisation) service and provide Marketing Support for them. This started our service. It has evolved…

Enter WordPress

A game-changer; this modern, fresh looking and intuitive website platform was easy to use and you could add SEO plugins to make the job of SEO easy – WordPress was free.  But our clients didn’t want to spend the time completing SEO (Search Engine Optimisation) and Marketing therefore again asked if we could do it for them.

It’s not just filling in boxes

It is more complicated than just filling in the SEO boxes though. To optimise a website you have to follow Google suggestions otherwise all that time typing in META tags, keywords, descriptive text and content text is more often than not your time wasted.

We get to know you and your business and reflect this information into SEO (Search Engine Optimisation) and Marketing. Hitting that ‘sweet spot’ and looking for other ways to attract customers. For example, we can attract customers for an ‘upholsterer in Darlington’ fairly easily but how about attracting a person in York who wants an ‘antique chair reupholstering’. We use modern search technologies to accurately attract the desired customers.

Google is king

Please, Google and you’re doing great. Over 90% of all searches come through Google. So we make sure all your pages are ‘indexed’ with Google and updated as your site changes. This is really important and the search results produced with an indexed website are so much better and so much more accurate.

Our team

We have a team of 20 people you can tap into and call upon to optimise the SEO (Search Engine Optimisation) and Marketing Support. Sit back and let us do the work. Call on us as you need for fair professional advice.

 


 

What To Ask When Starting A New Website

Website Design

Not all websites are equal.  Like many products or services many may look the same but its the background and the small print, you need to look at.  Pointers to ensure a great website to promote your business.

You need to be able to access and update your website yourself.  You cant have to do this but you need control.  You don’t want to rely on a company to make all your updates.  Ask for your logins.

Your website must have SEO (Search Engine Optimisation) options that you can edit.  SEO options are sections within your website designed to tell search engines what each page is about.

Your website should have a site map. SEO again. Site maps are a way to tell search engines which pages you want to be seen.

Ideally, your website should be indexed and verified by Google.  This is not absolutely essential as Google will pick your website up anyway, there are other search engines like Bing for example.  But a Google verified website will perform better.

We strongly recommend adding an SSL certificate.  This makes your website more secure so it’s good for your visitor’s data, you get a padlock icon in the address bar saying ‘secure’ and – guess what – Google rank SSL websites higher.  Indeed it is anticipated that non SSL websites soon will not be included in search results. Don’t get caught out.

Have social share buttons – Be on social media.  Love it or hate it, you must be represented and involved on social media.  That’s where your customers are.

Keep the website up to date.  Your website is your shop window.   The most successful websites I work with reflect the company online via the website.  This is so easy but takes a little time.  Set up a process where your company information, what you are producing, what customers say, who works with you etc is published online.  So your prospective customers and established customers know all about it.

And lastly – Make it colour match and look pretty!  Why not :)

See some of our websites

We can spend a few minutes checking your website for the common errors – just ask.