Website Design | Website Design is the 2nd most important part of any business.
The first is to have a good product or service.
The word ‘Design’ confuses some; although a website does need to be designed it’s not all about the aesthetic look and design. Its also very important to ‘Design’ the website structure, text content and Search Engine Optimisation (which included social media influencing). As this will bring to your website your desired customers.
There are not many businesses who don’t benefit from digital and been online, so we work with all business types.
Saying that we have built an understanding of a few industries in recent years:
Homecare and Nursing Retirement homes. We manage digital communications for care homes.
Restoration and Reupholstery Businesses. Marketing and finding new target clients.
Manufacturing Business. Promotion of produced items.
Installation Companies. Marketing of services and build of sales enquiries.
We love learning and working with all businesses, we have worked with some clients for over five years. The common thread is we help improve the business. Contact us to see what we can do for you. Order a Marketing Evaluation
A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media. The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc. Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing. That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s
Why it Took Us So Long To Catch On To Social Media Marketing?
It was new, who trusts anything new, right? Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time. It felt like a waste of time. Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.
Let Me Cut To The Point
Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do. You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.
3 Pointers To Start Working With Social Media Marketing
1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.
2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.
3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage). Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.
I hope that’s a good starter guide for you.
I have worked in digital marketing for nearly 20 years. I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years. Not now, It has matured, got some traction and I have proven it is an amazing marketing tool. The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money. Therefore now is the sweet-spot to get involved.
I almost pre-ordered a car I saw online and will buy my next car online.
Mercedes have an online showroom, traditional showrooms will diminish I predict. Whatever business you are in you need to start thinking about your Digital Marketing and online presence.
My Tips To Make Digital Marketing Work
Be on social media – be on all the platforms, share your great story and point back to your ‘online-showroom. It is
Be active – weekly or daily engage and share online.
Choose which platform is best for you.
Build links to your website – selected though with surrounding concise descriptive text.
Talk about your website, online-showroom, online shop window or whatever you call it. Your website is your cornerstone, know what’s on it and how it works to share with your customers.
Test your Digital Marketing – does your contact form work correctly, does everyone involved get a copy email, does the website navigate nicely and do you look good on social media?
I know a lot of social media can be inane. But people really like its fast and free, small bitesize information that people can take or leave. One man’s rubbish is another man’s gold. Your Digital Marketing should include social media, it is free to access and plenty of people, possibly your customers, are on it.
I saw an image today on social media of a pile of chips with two eggs on top, stood behind was a cool pint of Guinness. Once clicked I could have bought a case of Guinness.
Monthly Update. Most of us do not look at the company website often enough. You should at least login to your Word Press website monthly and update the plugins and themes. Its a matter of just clicking where suggested. Don’t select all and bulk update as this tends to throw most servers and you can lose your site.
So monthly Update. Login, click the plugins and themes that show they need an update and you will be good.
Why Do This?
Bad people will take advantage of a security fault with an old version of a plugin or theme. It’s easy for them; once a known security issue is known they can generate a list of all WP websites using it, go to the website and they are in. They tend to take control of your website to send SPAM emails or publish illegal or offensive content – all on your server. Not good. So good housekeeping as suggested above will save you some headaches.
Another reason to keep your website update is that Google (the master of the search universe) do like healthy, up to date fast, genuine websites.
Update A Word Press Website And Why
This site uses functional cookies and external scripts to improve your experience.