WordPress Websites

Marketing business using WordPress website can be time-consuming and tricky, complicated and confusing. Concentrate on your business and let the experts do it for you all at a low cost.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

WordPress Logo

 

Marketing your business using a WordPress website.

WordPress is the defacto website platform and the most used website software in the world.  It can do anything but the main thing you need to get right, right now at business startup is SEO, so your customers can find you.

This service includes a bespoke review and revises your business and business website and its marketing needs. Then we work with you to market your business online and off-line.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

What is included:

Optimisation for your chosen keywords.
Update of plugins.
Site edit suggestions.
Register with Google.
Managed Google index of all pages.
Expert marketing advice and guidance.
Online marketing guidance.
Off-line marketing guidance.
SEO and content edits.

Let’s see what we can do

WordPress

Our Story | How we came to offer marketing business using WordPress website.

SEO in the beginning

Twenty years ago we started working with websites and SEO, a new term then. Getting an understanding of how Google worked to rank a website was fascinating. We were one of the first organisations in the UK to start talking about META tags  (keywords) and how they worked. We experimented with super complicated search phrases and quickly found that we could get just about any search phrase to the top of the search engines. We ran SEO workshops to show our clients how to do this, they loved it – it was amazing stuff; in a day you could learn how to get your business website on the prized Google first page. But our clients didn’t want to spend the time, therefore, asked us to run an SEO (Search Engine Optimisation) service and provide Marketing Support for them. This started our service. It has evolved…

Enter WordPress

A game-changer; this modern, fresh looking and intuitive website platform was easy to use and you could add SEO plugins to make the job of SEO easy – WordPress was free.  But our clients didn’t want to spend the time completing SEO (Search Engine Optimisation) and Marketing therefore again asked if we could do it for them.

It’s not just filling in boxes

It is more complicated than just filling in the SEO boxes though. To optimise a website you have to follow Google suggestions otherwise all that time typing in META tags, keywords, descriptive text and content text is more often than not your time wasted.

We get to know you and your business and reflect this information into SEO (Search Engine Optimisation) and Marketing. Hitting that ‘sweet spot’ and looking for other ways to attract customers. For example, we can attract customers for an ‘upholsterer in Darlington’ fairly easily but how about attracting a person in York who wants an ‘antique chair reupholstering’. We use modern search technologies to accurately attract the desired customers.

Google is king

Please, Google and you’re doing great. Over 90% of all searches come through Google. So we make sure all your pages are ‘indexed’ with Google and updated as your site changes. This is really important and the search results produced with an indexed website are so much better and so much more accurate.

Our team

We have a team of 20 people you can tap into and call upon to optimise the SEO (Search Engine Optimisation) and Marketing Support. Sit back and let us do the work. Call on us as you need for fair professional advice.

 


 

What To Ask When Starting A New Website

Website Design

Not all websites are equal.  Like many products or services many may look the same but its the background and the small print, you need to look at.  Pointers to ensure a great website to promote your business.

You need to be able to access and update your website yourself.  You cant have to do this but you need control.  You don’t want to rely on a company to make all your updates.  Ask for your logins.

Your website must have SEO (Search Engine Optimisation) options that you can edit.  SEO options are sections within your website designed to tell search engines what each page is about.

Your website should have a site map. SEO again. Site maps are a way to tell search engines which pages you want to be seen.

Ideally, your website should be indexed and verified by Google.  This is not absolutely essential as Google will pick your website up anyway, there are other search engines like Bing for example.  But a Google verified website will perform better.

We strongly recommend adding an SSL certificate.  This makes your website more secure so it’s good for your visitor’s data, you get a padlock icon in the address bar saying ‘secure’ and – guess what – Google rank SSL websites higher.  Indeed it is anticipated that non SSL websites soon will not be included in search results. Don’t get caught out.

Have social share buttons – Be on social media.  Love it or hate it, you must be represented and involved on social media.  That’s where your customers are.

Keep the website up to date.  Your website is your shop window.   The most successful websites I work with reflect the company online via the website.  This is so easy but takes a little time.  Set up a process where your company information, what you are producing, what customers say, who works with you etc is published online.  So your prospective customers and established customers know all about it.

And lastly – Make it colour match and look pretty!  Why not :)

See some of our websites

We can spend a few minutes checking your website for the common errors – just ask.

Who We Work With

Who We Work With

There are not many businesses who don’t benefit from digital and been online, so we work with all business types.

Saying that we have built an understanding of a few industries in recent years:

Homecare and Nursing Retirement homes.
We manage digital communications for care homes.

Restoration and Reupholstery Businesses.
Marketing and finding new target clients.

Manufacturing Business.
Promotion of produced items.

Installation Companies.
Marketing of services and build of sales enquiries.

We love learning and working with all businesses, we have worked with some clients for over five years.  The common thread is we help improve the business.  Contact us to see what we can do for you.  Order a Marketing Evaluation 

Marketing Evaluation Graphic Banner

Logo Design

Logo Design

Your Brand, Your Logo, Your Logo Design

During the logo design process, we offer a selection of designs to choose from.

Logo Design

I know which one I’d choose. Logo Design by us with free revisions.

Social Media Marketing

Steady Growth

A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media.  The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc.  Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing.  That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s

Why it Took Us So Long To Catch On To Social Media Marketing?

It was new, who trusts anything new, right?  Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time.  It felt like a waste of time.  Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.

Let Me Cut To The Point

Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do.  You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.

3 Pointers To Start Working With Social Media Marketing

1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.

2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.

3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage).  Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.

I hope that’s a good starter guide for you.

Back Story

I have worked in digital marketing for nearly 20 years.  I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years.  Not now, It has matured, got some traction and I have proven it is an amazing marketing tool.  The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money.  Therefore now is the sweet-spot to get involved.

Read more on marketing.

Thanks for reading!

  • Paul Harper | MD Zedcomms.
Search-Views-Increased-by-300
This is a report of a company we work with. Social and SEO boosted search views by 300% – nice!

*Chart of a company we work with. Nice steady growth.