Gate Automation Specialist Case Study

Electric gates specialist

About The Company


Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do


We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service

During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).


The client’s requirements were to promote the business in a professional manner, increasing the online profile, maintaining search ranking status and constantly refreshing the company profile within several media platforms.

The Outcome


Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.

We report our actions to Livewire four times a month along with any additional suggestions to continiously improve the business online profile.

WordPress Websites

Marketing business using WordPress website can be time-consuming and tricky, complicated and confusing. Concentrate on your business and let the experts do it for you all at a low cost.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

WordPress Logo

 

Marketing your business using a WordPress website.

WordPress is the defacto website platform and the most used website software in the world.  It can do anything but the main thing you need to get right, right now at business startup is SEO, so your customers can find you.

This service includes a bespoke review and revises your business and business website and its marketing needs. Then we work with you to market your business online and off-line.

WordPress SEO (Search Engine Optimisation) and Marketing Support.

What is included:

Optimisation for your chosen keywords.
Update of plugins.
Site edit suggestions.
Register with Google.
Managed Google index of all pages.
Expert marketing advice and guidance.
Online marketing guidance.
Off-line marketing guidance.
SEO and content edits.

Let’s see what we can do

WordPress

Our Story | How we came to offer marketing business using WordPress website.

SEO in the beginning

Twenty years ago we started working with websites and SEO, a new term then. Getting an understanding of how Google worked to rank a website was fascinating. We were one of the first organisations in the UK to start talking about META tags  (keywords) and how they worked. We experimented with super complicated search phrases and quickly found that we could get just about any search phrase to the top of the search engines. We ran SEO workshops to show our clients how to do this, they loved it – it was amazing stuff; in a day you could learn how to get your business website on the prized Google first page. But our clients didn’t want to spend the time, therefore, asked us to run an SEO (Search Engine Optimisation) service and provide Marketing Support for them. This started our service. It has evolved…

Enter WordPress

A game-changer; this modern, fresh looking and intuitive website platform was easy to use and you could add SEO plugins to make the job of SEO easy – WordPress was free.  But our clients didn’t want to spend the time completing SEO (Search Engine Optimisation) and Marketing therefore again asked if we could do it for them.

It’s not just filling in boxes

It is more complicated than just filling in the SEO boxes though. To optimise a website you have to follow Google suggestions otherwise all that time typing in META tags, keywords, descriptive text and content text is more often than not your time wasted.

We get to know you and your business and reflect this information into SEO (Search Engine Optimisation) and Marketing. Hitting that ‘sweet spot’ and looking for other ways to attract customers. For example, we can attract customers for an ‘upholsterer in Darlington’ fairly easily but how about attracting a person in York who wants an ‘antique chair reupholstering’. We use modern search technologies to accurately attract the desired customers.

Google is king

Please, Google and you’re doing great. Over 90% of all searches come through Google. So we make sure all your pages are ‘indexed’ with Google and updated as your site changes. This is really important and the search results produced with an indexed website are so much better and so much more accurate.

Our team

We have a team of 20 people you can tap into and call upon to optimise the SEO (Search Engine Optimisation) and Marketing Support. Sit back and let us do the work. Call on us as you need for fair professional advice.

 


 

Upholsterer Case Study

Website for upholsterer

How Marketing Changed This Business | Marketing Case Study

BJ Upholstery based in Darlington is a traditional business that restores and reupholster antique soft furnishings.  Operated by a husband and wife team they have been in the reupholstery business for thirty years.

The Challenges

The established local customer base was reducing, general demand for reupholstery, repairs and restoring of antiques was reducing too.  A wider, more modern, targeted audience was required to promote the reupholstery and restoration services.

BJ Upholstery in Darlington

What We Do

First, we looked at the company website and the supporting social media. We ran a ‘Marketing Evaluation’ report that highlighted the company’s exposure online. They had very little exposure and the marketing message was weak. The new prospective customers required were online, engaging and chatting but they did not know BJ Upholstery existed. BJ Upholstery were well known in Darlington and narrowly showed in search results as an ‘antique reupholster’,  the ‘Marketing Evaluation’ report clearly showed where BJU was not showing well on-line and where the prospective customers were engaging.  This gave us the information we needed to build a marketing action plan.

We updated the website and created an easy to publish and search-friendly platform to work with.  We did not totally rebuild the website for a few reasons; we wanted to keep the costs down, it looked OK and the style ref elected the business accurately, a nice traditional upholstery workshop in a market town, a bit old fashioned but well established. We didn’t want to disturb the website image,  a modern generic-looking website would not fit.  The website looks like an old traditional upholstery workshop that is producing beautiful bespoke work – perfect. 

Next was to build the social profile; we added Facebook, Twitter, Instagram and Pinterest and started telling the BJ Upholstery story consistently.  Photos and descriptions of completed work is published regularly which is really interesting to see by prospective customers.  Previously completed beautifully upholstered items were never seen by anyone else than the team and the furniture owner.  Website SEO was boosted by optimising the website pages and adding rich content to attract the target customers.
Forever evolving, ongoing and flexing content in response to demand and requirements as the business evolves and changes.  

The Results

Inbound enquiries are at a historical high and the company is attracting the ‘perfect customer’.  The perfect customers are people who appreciate quality and don’t mind paying for the best service.  People from further afield have become customers.  At the time of writing two sofas are in the workshop from Gloucester, BJ Upholstery are producing jobs for interior designers, making bespoke sofas to order, upholstered a chair in football shirts and last year reupholstered a footstool in a potato sack for a customer in London.

BJ Upholstery travel to the Yorkshire Dales, York, Harrogate, Newcastle as well as the surrounding area of Darlington and Durham.  Furniture can be shipped to the Darlington workshop and collected at completion. 

Digital Marketing can be overused and misunderstood.  Digital Marketing is simply your story and what you offer shared and reflected in the public domain, on the Internet, which is a digital environment. 

More Information

Learn More about our ‘Marketing Evaluation’ from Zedcomms.com.  See BJ Upholstery’s website

Zedcomms are a leading business development consultancy specialising in Website Design and Internet Marketing along with onsite training and ongoing mentor support.

Jo Griffiths | BJ Upholstery