We turn to our phone first to search local. Is the local chemist open? When does the pizza shop open? What sort of reputation does the local car repair garage have? – all quick searches online.
Been represented online is important in three main ways:
- Be found. People must be able to find your business easily.
- Accurate Data. Your opening times, location and contacts must be correct and up to date. Out of date or wrong information will adversely affect your search ranking and your company online reputation.
- Active. Stimulate your visitors and the search engines by updating and adding new content to your social platforms.
Places to be to promote Search Local:
Google business is a great place to publish your location, opening times, COVID updates and what’s new. Google account holders too can add reviews.
Facebook is the most active of all the social platforms for most businesses. Again here you can add your opening, location and attract reviews. Posting at least once per week will keep your online reputation looking good. Depending on your industry you may have to post more often to keep up with the competition. Remember to use hash-tags.
Twitter is nice and simple, fast to update and quickly looks professional to represent your company well. For most sectors, it’s not really very active but I always suggest a Twitter account, keep the account active to help with the overall reputation and it helps with search too.
There are about 40 recognised directories suggested to list on. These include Bing Maps, Foursquare, Manta, Brown Book and Show Me Local. Listing on all the directories can take some time initially and keep up to date and I can’t imagine you will see a huge response or uplift in traffic, but I do suggest you list on all the main recognised directories; helps with search local and overall search results. You will notice directory listings are starting to pop-up at the top of search results when searching locally, your company needs to be there.