WordPress Image Size IS important

Keep the images in WordPress a nice size – Google like it and will rank your website higher.

If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this.

Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.

Hill Top Grass

You have to be on your website often, updating and changing to pull customers in – here is how:

Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t.

I now work on customers website to do this for them.

Here are a few tips to help you really make your website work:

1 – Shocking – actually look at it.  Some of my customers never look at their own sites (you know who you are Jo :-)).  You really need to know what’s on it, how to navigate it and does it work.

2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will find useful – not pictures of you at an award do. Useful stuff like when you’re open, your location and directions, guarantee you offer and FAQ’s etc.

3 – Smooth navigation – make it easy to navigate. Respond to customers questions, make it easy to contact you.

4 – Evolve – everything is changing all the time. Reflect this on your site, talk to your prospective customers.

5 – Who is your target market. Speak to them and make sure your offer is directed to your target market.

Update website

Website Mobile Design

Website Mobile Design to capture a wider range of customers

People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant.  There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.

56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:

  • Smaller size & dimension of screens; requirement to adjust as screen rotates.
  • Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
  • Different workflow for touch input vs keyboard/laptop.
  • Increased likelihood of lost/poor network connectivity.
  • Consideration of whether to create bespoke app or to just redesign website to be responsive.

Add a responsive Website Mobile Design to an existing website is especially relevant now.

Contact us about your website.

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Marketing a Start Up Business

How to market your start up business

The majority of the new business start-up’s I have spoken to in the last year asked for help with Marketing. Marketing a Start Up Business is so important to get it ‘started’.  Also if your Start Up Business has started its a good idea to streamline your marketing to find your ideal customers. Below are Paul Harpers tips on Marketing a Start Up Business.

HeadlineTips

Contact, reach-out and engage with your target market every day – its all about contacts.
The Internet is the answer – a wonderful and so easy business tool to contact target clients.
Central Marketing Folder – Start a Central Marketing Folder on your computer; add to this folder all your content text, logos and links so you are sending the same branded message.
You don’t need a website. But you do need to be on the Internet.

Starting your business

Starting a business is an exciting time, the dreams of the future is exciting.  You are confident about your product and its good. But if nobody knows about your product – even equipped with the best product in the world – you will fail.  Marketing is very often overlooked by start-ups in that they don’t budget enough money or more importantly time to ‘let people know you exist;.  One client assures me he has a Lamborghini quality product for Ford prices!  That got my attention but he wasn’t selling any product.  The point is  no matter how good you are We need to let people know the product/service exists.

All businesses need to be marketed, even the household names have to market their product.  Kellogg’s suffered badly in 1950’s after stopping TV advertising.  They were a household name anyway – who needs to advertise?  Sales fell off a cliff.

Here is my guide to market your Start-Up Business and keep it in the limelight.

1 – Marketing with Money

Of course money can buy you exposure and this is the scariest part of marketing.  A start-up usually can’t afford a fantastic marketing spend – be careful. Any fool can spend £1000 on a magazine advert and be proud of the glossy logo on the page that produces no ROI (Return on Investment). So tread carefully with ‘paid-for’ print and digital marketing. Check you have a chance of a ROI.

Marketing with Money
 TIP: Before you commit to ‘paid-for’ marketing ask for distribution and unique visitors data. Remember you need a lot of ‘Eye Balls’ on your advert before you get a click-through and then a contact. You need a lot of ‘Eye Balls’ and a very stimulating offer to get people to ‘action’ – pick up the phone etc. 

 Ask to speak with three advertisers using the same marketing product, preferably in your sector before you commit. Don’t be fooled by dazzling numbers and unrealistic assumptions – you need to ascertain that the marketing product (we are talking magazines, email blasts, newspapers, online directory listings etc) will produce leads.  If it works you can scale it up.

Never fall into the trap of ‘Its only £100 to have a go’ – who would throw £100 out of the window to see what happens?

2 – Marketing with Time
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Allow some time in your working week to market your product.  You will have business trading hours, usually 9-5.  You have to allocate some additional time to complete invoicing, banking, tidying up etc. These actions should be done outside your trading hours – never do admin, for example, during trading hours.

  This applies to marketing your product too.  Schedule some time to market your product, ideally not during trading hours.



Free Marketing.  The internet is the answer; what’s the question?
Great free marketing is available on the Internet – you just need to dedicate a little time.  You can do some marketing online at any hour of the day using Facebook updates, Twitter tweets, re-tweet, tweet favourite and blogs etc.  Smart phone and tablet apps are available for this and mostly free.

WordPress website/blog software offers a free app that allows you to update your site and blog from anywhere.
HootSuite app can schedule social media updates for a later time too so you look active when your prospects are active on social media. Klout is a free Twitter deck – you can search content and re-tweet now or scheduled.  Clever; Klout will schedule your tweet to the most active time based on target market. Its really easy to use and you just login with your Twitter user/pass.
Free website directories exist galore. Google them and add your details and add your business deals with a link to your website. Examples; Freeindex, Google Local, Dmoz.
Content feeds like Google Alert and Klout (mentioned above) are excellent fast ways to find and share content with prospective clients via social media.

Marketing with Time
 TIP:
Download the Firefox ‘add-on’
that allows you to populate forms on directory listing sites in a click or two. Autofill Forms enables you to fill out web forms with one click.
Use eBay as a business tool. If you’re selling a product – use eBay as a lead generator or fast market research tool. Another powerful tool is eBays little cousin ‘Gumtree’. Gumtree is getting pretty popular and mainstream to allow you to reach out locally or nationally. It offers a free listing option for just about anything.

3 – Marketing with Structure.  
The most often overlooked marketing aspect for your business; structure.  Structure your business practices to include some marketing.
For example; A Courtesy Call – if you’re visiting a client, pop in next-door and the surrounding locations to introduce yourself.  Structure to call on five surrounding locations per appointment visit. People buy from people they have met. ‘Your helping a neighbour’, they should at least talk to you.

Marketing with Structure TIP:
Flyer. Put together a simple flyer and keep with you to leave with each ‘Courtesy Call’.
CRM. Build a CRM database and add every contact. If you’re working on or visiting a client on say ‘West Street’ and your CRM tells you you met a prospect who is located near ‘West Street’ you can call the prospect (using the CRM) and arrange to visit on the same trip; catch up, drop some information in to build the relationship.

4 – Marketing with a Website:
A website works well with all three above. A website is the cornerstone of your business. A website will produce a return on your investment from launch – when operated correctly. Of course a website can be a blog, Facebook page or LinkedIn profile page depending on the business type.

Marketing with a Website TIP:

List your URL (web address) everywhere, including your voice mail recording, invoices, vehicles, flyers and signs.
Don’t say w- w- w; we know websites begin with www now!
Spend money on your website. Someone experienced could probably set up a simple website in day or two. Pay them to do it while you work your business.
It’s pretty but doesn’t work! Website should look nice of course but make sure it’s easy to navigate, optimised, has a call to action, makes sense, explains what you do quickly and clearly and its updated often aswell as looking pretty.
Let your website evolve. Add layers of information to your website as you have time and you understand what your clients require from the website. Let it evolve based on you and your clients requirements.
Use your website to streamline your business. Use your website to provide information to your current clients, staff and prospective new clients. Prices lists, FAQ’s, Directions, Tips, Helpful Directory, User Manuals, Opening Times, Staff Information etc.
 – Refer to the website and sections of it as required.
Dedicate time to blog and update it.

Some of the best website platforms are now free! Open source software like WordPress and Joomla are a very good basis for your website. But you need someone who can build it and a graphics designer to make it look good. Check out online portals to hire-in skills like Freelancer and UpWork. Ask to see examples of work and contact the freelancers clients to ask them if they were happy with the work before hiring – or – request a ‘test job’ first to see how reliable the freelancer is.
 Don’t fall into the trap of the friends cousin who can build you a website in his bedroom- he can’t!

Overall marketing your product or service boils down to one thing: Contact.
Make 20 new contacts every business day. This equates to 100 new contacts per week, 4,800 new contacts per year. These new contacts can be appointments, meeting people at network meetings, website contacts, website enquiries, social media contacts, courtesy calls or a cold call on the phone.  4,800 contacts in your CRM – people you have talked to/engaged with about you’re business is powerful. A percentage will buy from you. What percentage this is, is up to you.

If 20 contacts a day produces £100,000 turnover
 – what will 40 contacts per day produce?

 

Paul Harper is a marketing consultant for national organisations, support agencies and businesses direct. He is MD of Zedcomms.com Business marketing support services.

Tell us about your business

Zedcomms work with direct clients and national business support organisations – use the form below to ask us a question about your business and how we suggest you market your start-up.

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SERP’s Search Engine Results Pages

SS Marketing agency Middlesbrough

Reaching-Out on LinkedIn

We are ‘reaching-out’ and connecting on LinkedIn this month and as we run up to the year end. We are talking about Search Engine Results Pages and how businesses show in the Search Engine Results Pages, how to optimise a page on your site and offering a free marketing evaluation.

As social media seems to be getting all the attention these days

I’ve notice a lot of clients haven’t completed the basic SEO – for example:

Entered META information to the website.
Listed with Google local.
Set up a site map.
Set target search phrases.
Optimised pages individually.

SS Marketing agency Middlesbrough SERP

We are offering a free service to check a business website to see if it is optimised for regular old boring search – like Google.

Lets say you are a pet grooming business in Salford.

When someone searched ‘pet groomer in Salford’ – you want to be in the SERP’s Search Engine Results Pages. Search for your company as a client would – how do you show?

We suggest you check how you show in Search Engine Results Pages. Decide what you want to show for, ask your clients what THEY would search for and then optimise your site based on the ‘Target’ Search Engine Results Pages.

Try our free marketing evaluation and website review.

It includes a bullet-list ‘how to’ boost your internet search ranking.

To request, please click this URL
Totally free with my compliments and no obligation!

A recent client said of my support; ’Life Changing’.

My company, Zedcomms, is a responsive professional business support and marketing company with more than ten years of experience working with businesses nationwide and nationally, building business with an eye on the bottom line. We combine the latest online tools available with the experience and the development abilities we have accumulated to achieve great sales results for our clients.

Just reply here to request a telephone chat or face to face meeting or just ask a question…

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SS Marketing agency Middlesbrough