Check for ‘Broken Links’ in your website

Broken Link

Housekeeping Tip

I embarrassingly stumbled on a broken link on a customers site today.  It was a text link that allowed site visitors to contact the business to find out more on special offers.  A simple fix that took less than a minute.

Don’t let it happen.  We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.

A very simple tip to maximise your website – Do this:

Take some time per week to navigate through your website as if you were a visitor.  Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example).  Also, note any changes you think that will explain your product and service better and ask your web person to fix it.

Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains.  Refer to the website in your daily conversations with customers.

Adding search keywords to your website

SEO

Still important to attract your preferred target customers.

Today we populated 100’s of keywords on a clients site – it took a long time but it’s worth it and can be done easily.

Having good descriptive words inside your website tells the search engine what you are all about,  so its a way to say what you do and where you do it.

WordPress offers six ways to talk to search engines, using correctly optimised sections of your website, you can explain ‘what you do and where you do it’.  And you can write the text content once then cut and paste to the following areas: – so it doesn’t take too long.

Here are some tips on how to attract your preferred target customers.

1 – The content of each page. Write really descriptive easy to read content text about each product or service and include keywords.  Example; you sell motorbike helmets, therefore, mention the specific brands you stock along with how long you have been established.

2 – SEO Title. A strong to the point title to say what the page is about.

3 – SEO Tags for each page. Tags can be anything you feel will be useful and helpful to assist your customers to find you.   Using my motorbike shop as an example you could Tag each page with just one or multiple tags.  For example, this would be the brands you carry.

4 – SEO Keywords for each page. This is important – just one word that is key to the content of the page.

5 – SEO Description. Describe the content of the page in about ten words again using the keywords and tags, make sure it’s in a sensible sentence and easy to read.  Don’t just fill this section with keywords – it won’t work.

6 – Categories. This is a double help; its another keyword for the search engines, in addition, you can categorise your pages into – guess what – categories.  This will help visitors and search engines know what you’re all about.
Back to my motorbike shop – this would probably be along the lines of Helmets-road, Helmets – track, Helmets-Trials.  Then Winter Jackets, Gloves, Goggles etc.  The more detailed the better.

I hope this helps.

Building your reach using a website

Business street

Building a website is just the start of your marketing journey.  The best business websites are established ones.  So get your website setup and published as soon as possible.  If your website is already published but (as in many cases) dormant this can be a benefit as the search engines know you exist.

Building your reach and popularity.

Here are some tips to build your website performance, reach more customers and get more enquiries.

Update it often – I’ve been saying this since the late 1990s but most businesses don’t because they don’t have the time, inclination, they haven’t seen a return on investment and possibly don’t know how to do it.  OK – so hire someone to do it.

Add good keywords, location – often forgotten is location – not just your location but where you do business.  Tag your pages and posts with the town or city, area or region you did business in.  If you want to reach a location specifically then tag using the desired locations.  As an example; I work with a furniture restoration company who have recently started reaching customers who weren’t too far away but hey didn’t get any enquiries.  Since we started tagging the desired town a flow of fresh customers have started coming in and of course, the momentum builds along with word of mouth.

Add good keywords, services – as above you can tag posts and pages with the services you offer.  For example; you are a printer and you are known for business cards and letterheads but you also provide posters and picture framing.  Tag your posts with what you have delivered and you also provide.

I hope this helps – contact us if you have any questions or comments.

WordPress Image Size IS important

Keep the images in WordPress a nice size – Google like it and will rank your website higher.

If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this.

Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.

Hill Top Grass

You have to be on your website often, updating and changing to pull customers in – here is how:

Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t.

I now work on customers website to do this for them.

Here are a few tips to help you really make your website work:

1 – Shocking – actually look at it.  Some of my customers never look at their own sites (you know who you are Jo :-)).  You really need to know what’s on it, how to navigate it and does it work.

2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will find useful – not pictures of you at an award do. Useful stuff like when you’re open, your location and directions, guarantee you offer and FAQ’s etc.

3 – Smooth navigation – make it easy to navigate. Respond to customers questions, make it easy to contact you.

4 – Evolve – everything is changing all the time. Reflect this on your site, talk to your prospective customers.

5 – Who is your target market. Speak to them and make sure your offer is directed to your target market.

Update website