Keep the images in WordPress a nice size – Google like it and will rank your website higher. If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this. Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.
Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t. I now work on customers website to do this for them. Here are a few tips to help you really make your website work: 1 – Shocking – actually look at it. Some of my customers never look at their own sites (you know who you are Jo :-)). You really need to know what’s on it, how to navigate it and does it work. 2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will […]
Website Mobile Design to capture a wider range of customers People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors. 56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons: Smaller size & dimension of screens; requirement to adjust as screen rotates. Variance of screen sizes across different devices (eg old mobiles […]
How to market your start up business The majority of the new business start-up’s I have spoken to in the last year asked for help with Marketing. Marketing a Start Up Business is so important to get it ‘started’. Also if your Start Up Business has started its a good idea to streamline your marketing to find your ideal customers. Below are Paul Harpers tips on Marketing a Start Up Business. HeadlineTips Contact, reach-out and engage with your target market every day – its all about contacts. The Internet is the answer – a wonderful and so easy business tool to contact target clients. Central Marketing Folder – Start a Central Marketing Folder on your computer; add […]
Reaching-Out on LinkedIn We are ‘reaching-out’ and connecting on LinkedIn this month and as we run up to the year end. We are talking about Search Engine Results Pages and how businesses show in the Search Engine Results Pages, how to optimise a page on your site and offering a free marketing evaluation. As social media seems to be getting all the attention these days I’ve notice a lot of clients haven’t completed the basic SEO – for example: Entered META information to the website. Listed with Google local. Set up a site map. Set target search phrases. Optimised pages individually. We are offering a free service to check a business website to see […]