Let’s dive right into something extremely current: AI is everywhere — and in our business, we use it every minute of the day when working for clients.
How to Get Your Business Found in AI Search Results
Recently, many clients have been asking me:
“How do I get my business content to appear in AI search results?”
The good news is that if your business is already following solid SEO practices — creating relevant content, maintaining an informative website, and publishing updates that relate directly to your products or services — you’re already on the right track.
At Zedcomms, we’ve already seen this in action.
For example, one of our clients sells agricultural equipment. When we ran an AI voice search asking whether they stocked a particular brand, the AI not only confirmed that they did, but also mentioned the business name — and displayed their website in the search results.
AI search is changing how people discover businesses online.
Unlike traditional Google Search, AI search tools think ahead, analyse context, and return answers that are conversational, fast, and incredibly accurate. And with ChatGPT’s new search engine coming soon, this shift is only going to accelerate.
So here’s the question for business owners:
Are you ready for this change? Will your company appear in AI-driven search results that millions of people will soon rely on?
There are no tricks, no subscriptions, and no shortcuts — just strong, consistent marketing and SEO fundamentals. If your online presence is relevant, structured, and active, AI search engines will find you.
Top 5 Tips to Get Found in AI Results
1. Keep Your Website Up to Date
If you use WordPress (the most widely used website platform in the world), update your plugins weekly. Outdated software can lower your site’s performance — and your ranking.
2. Optimise Every Page for Search Engines
When you publish something new, make sure that page is SEO-friendly. Tools like Yoast can guide you, but even without them, follow the basics: make it readable, relevant, and focused.
3. Write in a Conversational Style
Your content should read like you’re talking to someone. If it’s stiff, overly technical, or hard to follow, AI will be less likely to pull it in.
4. Tag Your Images Properly
Use descriptive alt tags that clearly explain what’s in the image — this helps both search engines and AI understand your content.
5. Post Your Cornerstone Content on Social Media Regularly
Your “cornerstone content” is the key information that defines your business. Share it consistently across your channels to keep your brand in the mix.
Do these five things, and you’ll boost your visibility — not just in Google, but in AI-powered searches too.
Going Deeper: Directional Tips for AI Search
Structured Taxonomy & High-Quality Content
- Use clear headings, lists, and tables to make content scannable. Be consistent — if there are multiple ways to describe a product or service, pick one and stick with it.
- Include concise, factual answers to common questions. An FAQ page is simple to add and highly recommended. Answer questions in your own tone, just as you would face-to-face with a customer.
- Ensure the content is well-written and accurate — AI models prefer trusted sources.
Schema Markup & Structured Data
- Add schema.org markup (FAQ, HowTo, Product, Service, etc.) to highlight key content to search engines and AI tools.
- You may see schema options in some website back offices, but they’re often ignored — and I can’t blame people. Most probably don’t know what it is, and it does take a little extra time to populate. Even if you already use plugins like Yoast, they don’t always cover every type of schema.
- Adding it manually (or via a plugin) is just another way of reinforcing what your page is all about. It helps AI algorithms understand your content better, increasing the chance your page appears in AI-driven search results.
- Schema gives structured context that AI search engines (ChatGPT, Gemini, Bing Copilot, etc.) rely on when generating business recommendations or summaries.
- Structured data helps AI understand your content and increases the chance it will appear in AI answers.
Authoritativeness & Trust Signals
- Showcase expertise: populate author bios, credentials, and references. Use your cornerstone contentconsistently across bios and pages — it clearly signals to the algorithm who you are, what you do, and why you’re good at it.
- Use internal links to related content to strengthen topical authority. Link relevant pages together wherever possible.
- Encourage positive reviews and testimonials. Google and AI often reference authoritative sources. Reply to reviews and include snippets of your cornerstone content when relevant.
Answer Specific Questions
- Identify the questions people ask in your industry.
- Write pages that directly answer those questions in clear language.
- Consider a Q&A format for pages or blog posts.
Optimised Metadata & Social Signals
- Populate meta titles and descriptions. While AI may not fully rely on them, they reinforce relevance and are still important.
- Be active on social media. Focus on key platforms, post regularly, and share professional updates. Tag and optimise images, include cornerstone content, and ensure posts are relevant to prospective customers.
Keep Content Updated
- AI prefers current information. Update pages and posts regularly — log in at least once a week. Your website is like a shop window: if it never changes, people lose interest.
Be Cautious with AI-Generated Content
- Use AI to draft content, but always review, edit, and personalise it. Purely AI-generated text is often deprioritised. Mix AI with human expertise to make your content truly yours.
