Let’s dive right into something extremely current: AI is everywhere — and in our business, we use it every minute of the day when working for clients.
Recently, clients have been asking me:
How do I get my business content into AI results?
The good news?
If you’re already publishing information that follows good, standard search engine optimisation (SEO) practices — and you’re following up with relevant posts related to what you sell — plus your website is informative and well-managed, you’ll turn up in AI search results.
We’ve already seen it happen.
One of our clients sells agricultural equipment. When we do a voice search using AI, asking if they sell a particular brand, the AI answer comes back yes, complete with their name — and they appear in the search results too.
No tricks. No registrations. No subscriptions. Just good marketing fundamentals.
Here are my Top 5 Tips to get found in AI results:
1. Keep your website up to date.
If you use WordPress (the most widely used website platform in the world), update your plugins weekly. Outdated software can lower your site’s performance — and your ranking.
2. Optimise every page for search engines.
When you publish something new, make sure that page is SEO-friendly. Tools like Yoast can guide you, but even without them, follow the basics: make it readable, relevant, and focused.
3. Write in a conversational style.
Your content should read like you’re talking to someone. If it’s stiff, overly technical, or hard to follow, AI will be less likely to pull it in.
4. Tag your images properly.
Use descriptive alt tags that clearly explain what’s in the image — this helps both search engines and AI understand your content.
5. Post your cornerstone content on social media regularly.
Your “cornerstone content” is the key information that defines your business. Share it consistently across your channels to keep your brand in the mix.
Do these five things, and you’ll boost your visibility — not just in Google, but in AI-powered searches too.
