A dyed in the fabric traditional business using ancient tools and skills start to capitalise on the Internet
An upholstery company who restore, reupholster and repair all types of upholstered furniture. The family business has been in business for 30 years. In recent years they have expanded into commercial work and manufacturing of specialised upholstered units for other businesses. They have always completed commercial work for pubs, bars, restaurants, hotels and restaurants and now this is expanding. The cor always is restoring quality soft furniture for the residential market.
The website is the shop window for what they produce. Traditionally completed works were not seen often by prospective customers, now most completed jobs are photographed and added to the website weekly. This helps customers see the quality completed jobs and showcases their work. In the past, these examples went unseen to the customers home.
Budget just £45 per month for a startup website – all-inclusive: – special deal.
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This is an offer we put together for Start-Up Loans originally. Its a built website with marketing mentor support. Based on our research, 80% of startups asked for help with marketing. This package ticks quite a few boxes to help get the business going and allows unlimited website evolution. The package includes training how to update and change a WordPress website, hosting and maintenance too.
There are limited packages regionally so available on a first-come basis.
Selling your product or service in most cases is a hurdle.
To get customers you need three things and that’s it:
1 A Defined, easily described product.
– Collaterals and documents to back it up, what your product does, why it is good and how to instigate an order or make an enquiry. A special offer is always a good way to encourage contact.
2 A regular, measurable way to reach out to prospective clients
– Social media, optimised website, outbound calls, leaflet drops, post letters to targeted prospective customers.
– Go to network meetings, they do work – people buy from people, isn’t it nice to do business with people you know and like.
3 A strong delivery mechanism for your service or product.
– Do what you say you are going to do, do it well, over-deliver and make it as good as you can even if your losing money. Don’t concentrate on the money, deliver the job perfectly every time then the customers will line up outside your door.
Interested in finding out about mentoring could help your business – contact us
I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.