Residential Care Home Case Study.

Victoria House Care Home

We are proud to be and thoroughly enjoy being the social media management company for Victoria House Residential Home. On behalf of Victoria House, we communicate the updates and activities within the home with friends and family using the business Facebook page. A reflection of what is happening inside to the interested family and friends. The people reach has grown from a mere 140 people to 2096 people in August 2021.

The Company Background.


Victoria House Residential Home is a family run Residential Care Home providing Residential Care, Respite Care, Transitional Care and Dementia Care in Leeds.
A dedicated and experienced care team manage the home providing services such as Residential Care, Respite Care, Transitional Care and Dementia Care.

The Facebook page was set up for residents, staff and residents families to reflect the updates and events ongoing inside the home.

What We Do.


Zedcomms are Victoria House Residential Home social media management company. We receive photo, video and text information from the activities team via WhatsApp. Professionally posted onto the company Facebook page. We enhance the images and optimise the text for the best visitor experience.

An Example of Activity.


We have updated family and friends about the chicks hatching in the home, flowers received from families, birthday cakes and birthdays celebrations followed by videos of live entertainment. All reflected positively with good enhanced images. Even on holiday weekends, Zedcomms can post to Facebook updates that family and friends want to see and when they want to see – no need to wait for the following Monday.

The Results

The Facebook page has reached 2096 people in the last 28 days, double the previous 28 days. The engagement was up to 2377, up 165%. We are reflecting to Facebook the wonderful happenings within Victoria House and the family and friends really appreciate it..

Gate Automation Specialist Case Study

Electric gates specialist

About The Company


Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do


We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service

During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).


The client’s requirements were to promote the business in a professional manner, increasing the online profile, maintaining search ranking status and constantly refreshing the company profile within several media platforms.

The Outcome


Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.

We report our actions to Livewire four times a month along with any additional suggestions to continiously improve the business online profile.

Upholsterer Case Study

Website for upholsterer

How Marketing Changed This Business | Marketing Case Study

BJ Upholstery based in Darlington is a traditional business that restores and reupholster antique soft furnishings.  Operated by a husband and wife team they have been in the reupholstery business for thirty years.

The Challenges

The established local customer base was reducing, general demand for reupholstery, repairs and restoring of antiques was reducing too.  A wider, more modern, targeted audience was required to promote the reupholstery and restoration services.

BJ Upholstery in Darlington

What We Do

First, we looked at the company website and the supporting social media. We ran a ‘Marketing Evaluation’ report that highlighted the company’s exposure online. They had very little exposure and the marketing message was weak. The new prospective customers required were online, engaging and chatting but they did not know BJ Upholstery existed. BJ Upholstery were well known in Darlington and narrowly showed in search results as an ‘antique reupholster’,  the ‘Marketing Evaluation’ report clearly showed where BJU was not showing well on-line and where the prospective customers were engaging.  This gave us the information we needed to build a marketing action plan.

We updated the website and created an easy to publish and search-friendly platform to work with.  We did not totally rebuild the website for a few reasons; we wanted to keep the costs down, it looked OK and the style ref elected the business accurately, a nice traditional upholstery workshop in a market town, a bit old fashioned but well established. We didn’t want to disturb the website image,  a modern generic-looking website would not fit.  The website looks like an old traditional upholstery workshop that is producing beautiful bespoke work – perfect. 

Next was to build the social profile; we added Facebook, Twitter, Instagram and Pinterest and started telling the BJ Upholstery story consistently.  Photos and descriptions of completed work is published regularly which is really interesting to see by prospective customers.  Previously completed beautifully upholstered items were never seen by anyone else than the team and the furniture owner.  Website SEO was boosted by optimising the website pages and adding rich content to attract the target customers.
Forever evolving, ongoing and flexing content in response to demand and requirements as the business evolves and changes.  

The Results

Inbound enquiries are at a historical high and the company is attracting the ‘perfect customer’.  The perfect customers are people who appreciate quality and don’t mind paying for the best service.  People from further afield have become customers.  At the time of writing two sofas are in the workshop from Gloucester, BJ Upholstery are producing jobs for interior designers, making bespoke sofas to order, upholstered a chair in football shirts and last year reupholstered a footstool in a potato sack for a customer in London.

BJ Upholstery travel to the Yorkshire Dales, York, Harrogate, Newcastle as well as the surrounding area of Darlington and Durham.  Furniture can be shipped to the Darlington workshop and collected at completion. 

Digital Marketing can be overused and misunderstood.  Digital Marketing is simply your story and what you offer shared and reflected in the public domain, on the Internet, which is a digital environment. 

More Information

Learn More about our ‘Marketing Evaluation’ from Zedcomms.com.  See BJ Upholstery’s website

Zedcomms are a leading business development consultancy specialising in Website Design and Internet Marketing along with onsite training and ongoing mentor support.

Jo Griffiths | BJ Upholstery