Residential Care Home Case Study.

We are thoroughly enjoying managing the social media for Victoria House Residential Home. On behalf of Victoria House we communicate with friends and family using the business Facebook page.

The Company Background.


Victoria House Residential Home is a family run Residential Care Home providing Residential Care, Respite Care, Transitional Care and Dementia Care in Leeds.
A dedicated and experienced care team manage the home providing services such as Residential Care, Respite Care, Transitional Care and Dementia Care.

The Facebook page was set up for residents, staff and residents families to reflect the updates and events ongoing inside the home.

What We Do.


Zedcomms are Victoria House Residential Home social media management company. We receive photo, video and text information from the activities team via WhatsApp to professionally post onto the Facebook page. We enhance the images and optimise the text for the best visitor experience.

An Example of Activity.


We have updated family and friends about the chicks hatching in the home, flowers received from families, birthday cakes and birthdays celebrations followed by videos of live entertainment. All reflected positively with good enhanced images.

The Results

The Facebook page has reached 2096 people in the last 28 days, double the previous 28 days. The engagement was 2377, up 165%. We are reflecting on the wonderful happenings within Victoria House and the family and friends really appreciate it.

Gate Automation Specialist Case Study

Electric gates specialist

About The Company


Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do


We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service

During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).


The client’s requirements were to promote the business in a professional manner, increasing the online profile, maintaining search ranking status and constantly refreshing the company profile within several media platforms.

The Outcome


Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.

We report our actions to Livewire four times a month along with any additional suggestions to continiously improve the business online profile.

Upholsterer Case Study

Jo on a computer

How Marketing Changed This Business | Marketing Case Study

BJ Upholstery based in Darlington is a traditional business that restores and reupholster antique soft furnishings.  Operated by a husband and wife team they have been in the reupholstery business for thirty years.

The Challenges

The loyal customer base was reducing and the call for restoring antiques was reducing too. A wider audience was required and new markets to serve.

BJ Upholstery in Darlington

What We Do

First, we looked at the company website and the supporting social media. We ran a ‘Snapshot Marketing Report’ that highlighted the company’s exposure online. They had very little exposure and the new customers required did not know they existed. They were known in Darlington and narrowly showed in search results as an antique reupholster and the report gave us the information to build an action plan.

We updated the website and created an easy to publish and search-friendly platform to work with. We did not totally rebuild the website for a few reasons; we wanted to keep the costs down, it looked ok and the style showed the business as it was, a nice traditional upholstery workshop in a market town, a bit old fashioned but well established. We didn’t want to come across too ‘flash’ we didn’t want a modern generic-looking website.  The website looks like an old upholstery workshop that is producing beautiful work.

Next was to build the social profile; we added Facebook, Twitter, Instagram and Pinterest and started telling the BJ Upholstery story regularly. Photos and descriptions of completed work are published which is an interesting bonus as prior only the customer saw the lovely work.
Website SEO was boosted by optimising the website and adding rich content to appeal to the target customers.
This is all ongoing and flexing as the business evolves and changes with demands and requirements of the owners.

The Results

Inbound enquiries are at a historical high and the company is attracting the ‘perfect customer’. The perfect customers are people who appreciate quality and don’t mind paying for the best service. People from further afield have become customers, at the time of writing two sofas are in the workshop from Gloucester, BJ Upholstery are producing jobs for interior designers, making bespoke sofas to order, upholstered a chair in football shirts and last year reupholstered a footstool in a potato sack for a customer in London.

 BJ Upholstery travels to the Yorkshire Dales, York, Harrogate, Newcastle as well as the surrounding area of Darlington and Durham. 

Digital Marketing can be overused and misunderstood.  Digital Marketing is just your story and what you offer shared in the public domain, on the Internet, which is a digital environment. 

More Information

Learn More about our ‘Marketing Evaluation’ from Zedcomms.com.  See BJ Upholstery’s website

Zedcomms are a leading business development consultancy specialising in Website Design and Internet Marketing along with onsite training and ongoing mentor support.