I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.
Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t.
I now work on customers website to do this for them.
Here are a few tips to help you really make your website work:
1 – Shocking – actually look at it. Some of my customers never look at their own sites (you know who you are Jo :-)). You really need to know what’s on it, how to navigate it and does it work.
2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will find useful – not pictures of you at an award do. Useful stuff like when you’re open, your location and directions, guarantee you offer and FAQ’s etc.
3 – Smooth navigation – make it easy to navigate. Respond to customers questions, make it easy to contact you.
4 – Evolve – everything is changing all the time. Reflect this on your site, talk to your prospective customers.
5 – Who is your target market. Speak to them and make sure your offer is directed to your target market.
Website Mobile Design to capture a wider range of customers
People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.
56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:
- Smaller size & dimension of screens; requirement to adjust as screen rotates.
- Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
- Different workflow for touch input vs keyboard/laptop.
- Increased likelihood of lost/poor network connectivity.
- Consideration of whether to create bespoke app or to just redesign website to be responsive.
Add a responsive Website Mobile Design to an existing website is especially relevant now.
Contact us about your website.
Maximise Website Potential
Website QA Testing Services.
We offer a range of services in the Website QA/Testing Services area offered as a standalone-service or alongside work being done; website build, revisions SEO etc.
It is important to know your website is working correctly and to a maximin potential. Website QA/Testing Services will report any area’s for work, edit or development to ensure your website is operating at its best consequently provides a better visitor experience.
Website QA Testing Service
- Testing As A Service – testing new work delivered incrementally as added by a separate development team.
- Website review and test plan creation.
- Work through a site and develop a test plan for a customer for future regression.
- Automation services.
- Create a suite of regression tests based on customer test plans.
- Run and maintain automated tests with reports for customer.
- Set up automated tests across various mobile devices to run using third-party services like Applitools
Coverage testing – run through customer site on different devices to look for issues across devices / Operating Systems / browsers.
Most noteworthy is; when your website is in good order it attracts more visitors.
Contact us about your website.
‘Website QA Testing Service, website, test,’
Zedcomms provide website design and marketing services. Request a free quote and ask for free advice from this page.
Source: marketing support and web design services by Zedcomms
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