Gate Automation Specialist Case Study

Electric gates specialist

We first met Mark and his team at Livewire Gates and Doors when we rebuilt the main website. Mark needed help to look after the website. So in 2020 we started updateing the website and managing the main social platforms; Google, Facebool, Instagram and and Twitter.

‘Electric gate company in Darlington’

Google No1.

About The Company
Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do
We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service
During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).

The client’s requirements were to promote the business in a professional manner, increase the online profile, maintain search ranking status and constantly refresh the company profile within several media platforms.

The Outcome
Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.
We report our actions to Livewire four times a month along with any additional suggestions to continuously improve the business online profile.