Website Mobile Design

Website Mobile Design to capture a wider range of customers

People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant.  There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.

56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:

  • Smaller size & dimension of screens; requirement to adjust as screen rotates.
  • Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
  • Different workflow for touch input vs keyboard/laptop.
  • Increased likelihood of lost/poor network connectivity.
  • Consideration of whether to create bespoke app or to just redesign website to be responsive.

Add a responsive Website Mobile Design to an existing website is especially relevant now.

Contact us about your website.

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I am very excited about my business again!

A client emailed me today: I am very grateful and delighted with all you are doing, I am very excited about my business again! I am very excited about my business again! That’s a very good sign.

Running a business is hard, its lonely and sometimes not rewarding. My client just wants to do what she does best – in this case; make films and wedding videos. But she has to market her services and that’s not easy or cheap. You can spend a lot of money advertising and wait but that can burn a lot of cash and not always get you going. The Internet, of course, is by far the most efficient way to attract customers.  This lady has a website, a nice one too. But it is not bringing in leads.

We are in the process of turning it around. The process used focusses clearly on the product offered and the client required. We simply pull them together. Here is an outline of one of our processes.

Questions to be answered:

1 – Who are your customers.

2 – What are they searching on the Internet to find you.

3 – Can your website be found based on the search phrases.

4 – How many people are looking for your service in your coverage area.

5 – What percentage of the market can you cope with now.

Actions to be taken:

1 – Focus on what your customers are like, where do they go, how old are they and what sex are they.

2 – Optimise the website based on the typical search phrases.

3 – Ensure your website is on page one based on your searches. SEO, AdWords, PR and social media. Make sure your website navigates nicely and its easy to contact you.

4 – Research search volume to confirm you are not marketing to a low market.

5 – Set targets to achieve your market share.
Simple math: Market share required = A. Market share achieved = B. Marketing goals achieved = C. Solution is to achieve A calculate the difference between A and B and increase C accordingly.

 

 

 

Bounce Rate – How to decrease and improve it?

I mentioned bounce: I’ve come across two sites this week with over 80% bounce
rate. Wow that’s high! This means that nearly all visitors ‘bounced’ out of the
site without looking at any other pages ouch!  The site is useless as its obviously attracting the wrong people. The good news is; It can be fixed very easily.

Last week I was working with a client who had a 70%+ bounce rate. He said
this was normal.  It’s not. Lower that 50 % is where you need to be.

And we reduced it from 60% to 52% which in-turn increased sales volume by 30%.

Online Business Revival – An Example of What Results ZedComms Can Provide

Online Business Revival – The Kind of Results We Provide

Online business revival is just one of the things we can do. What we do at ZedComms can’t be summed up easily. Here is an example of the result of what we do:

I cant say here who this client is but should you talk with us we will show you.

Our clients online business was left for two years therefore it was dead and not producing any orders or providing service to it’s clients.

ZedComms stated work on the website in April. Now the business is profitable, employs one part time person, is providing work for the sites clients and the owner is
looking at developing the business concept further with a focus on selling or franchising.

How did we do it? …

We follow our protected multi business structured rules to influence the business. No additional marketing spend.

… Isn’t it great when it works.