Optimising Facebook Pages
Facebook is still the go-to platform for many businesses. It remains the most widely used social network, and its ecosystem includes powerful tools like Facebook Groups, Instagram, and now WhatsApp Business. With such a wide reach, it continues to be the best starting point for building visibility online.
But here’s the thing: algorithms change. And when they do, the way we post and engage needs to change too.
Keeping Up With the Changes
At Zedcomms, we stay on top of these shifts so you don’t have to. One of the latest updates is that Facebook often gives better reach when links are placed in the comments rather than inside the main post.
That means when we share updates for your business, you may notice we:
✅ Post the main message in the update itself
✅ Add links in the comments with a friendly, natural introduction
✅ Use tools like WhatsApp Business links where appropriate (these open straight into a chat or call on a visitor’s phone, making it super easy for people to contact you)
This isn’t random—it’s about maximising visibility, engagement, and results from the time and effort we put into your marketing.
Why This Matters for You
If you’re a Zedcomms client, this update explains why your posts might look a little different going forward. By adapting to how Facebook wants content to be shared, we make sure your updates reach more people and encourage more interaction.
We’ll keep monitoring these changes and adjust as needed—because that’s what keeps your online presence working for you | Optimising Facebook Pages
💬 Any questions? If you’d like more clarity on how this works (or how it might affect your own page), just reach out—I’m always happy to explain.
Still the primo place to start posting for any businesses Facebook main reason it’s it’s the most used platform and it has lots of different groups whatever industry you’re in you can join and be involved in nearly everybody has a Facebook page now there’s also associated services and products by Matt, which include Instagram and the very powerful what WhatsApp with a recent introduction of WhatsApp Business
things change algorithms change and here it comes we keep up with the changes recent ones the fact that Facebook Facebook often gives better reach when links are in the comments instead of the post itself. The trick is to introduce the link in a way that feels natural and inviting, not abrupt.
so when we are working on our client accounts and if you’re applied reading this is important to you. You’ll notice that we are less so posting within the post links to your website and more so will be adding one with an introduction. Text in the comments also when appropriate when we’re able to if we do add any contacts within the content, we will use matters WhatsApp link which automatically links and fires up the phone so people can call you so we’re keeping me happy so we can get the best for our time and effort. Hope this explains things neatly for you if anybody has any questions feel free to reach out.
