The other day, I was speaking with a customer and shared how, at Zedcomms, we like to say we focus just as much on the brew as we do on the can.
The can represents the visual side of your brand — the logo design, the website layout, animations, and how it all looks and feels to the visitor. It’s what people see first and forms that all-important first impression.
But the brew — what’s inside — is the part that truly matters in the long run. That’s your search engine optimisation, well-structured content, technical performance, and social media activity. It might not be as immediately exciting, but it’s what drives traffic, builds trust, and keeps people coming back.
In our view, both are essential — the shiny, appealing can gets people interested, but it’s the quality of the brew that earns results.
Other analogies are available — soda, car, holiday, and more. For example, a car’s paintwork and wheels catch your eye, but it’s the engine and handling that make the journey worthwhile. The holiday photos look great on Instagram, but it’s the experience and memories that matter most.
Below are some examples of our Website Design work that balance both: impressive design with the strong digital foundations that help businesses grow.
