Structuring a website to attract clients
Your website is more than just a digital business card or an online brochure—it’s a powerful shopfront or showcase for your products and services. As your site grows, structuring its data – WordPress Taxonomy – becomes crucial (yes, this part might seem boring, but it’s essential!). Read on…
Using WordPress as an example, a shopping cart website includes various WordPress Taxonomy options—categories, tags, and alt tags. Many websites overlook these, yet when used correctly, they make your site more understandable for search engines and improve rankings. Implementing them properly can transform your website into a customer magnet.
How to Optimise Your WordPress Website for Search Engines
At the front end of your website, you showcase your products or services using headlines, images, descriptions, and calls to action. But to make this truly effective, proper tagging and categorisation are essential.
Step 1: Tagging Products Properly
Each product or service should have relevant tags. For example, a sofa retailer might tag a product with the town and county it was delivered to, helping local customers find it.
Step 2: Categorisation for Better Structure
Products should be placed in relevant categories, such as style, material, or fabric type. This improves organisation and search engine visibility.
Step 3: Adding Image Alt Text
Each product image should include alt text—a detailed description of the product, including size, fabric, and location. This helps search engines understand the image, increasing your chances of ranking.
Real-World Example
We apply this method for a reupholstery specialist, posting regularly with structured product details. When we post about a Linwood fabric Edwardian sofa delivered to Marlow, we attract more customers from Marlow looking for similar reupholstery services.
This approach works across industries—we currently implement it for salons, agricultural machinery companies, driving schools, and interior designers, helping them attract more local and relevant customers.
Want to optimise your WordPress site for search engines? Let’s talk!
Zedcomms offers expert Website Design, SEO, PR and Social Media Marketing | UK-Based With 20+ years of experience, we help businesses thrive.
Taxonomy: a system for naming and organising things, especially plants and animals, into groups that share similar qualities
