Internet Marketing | Marketing is communications, communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
One of my favorite phrases in marketing is ‘Hosing’ – an American expression where a marketing campaign ‘hoses’ a market with information; we are the best, cheapest, fastest etc. That type of marketing does not work, it will push customers away.
We use ‘pull technology’, our marketing communication is designed to ‘Pull’ clients towards the offer to open a dialogue/conversation/communication to establish needs and wants and drive to order/sale.
Even if you have the best product, service or brand in the world you still have to market it. We help you communicate using our pull marketing.
One marketing service does not fit all. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and marketing a product’s value to the customer.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and graphics, applied science (such as behavioral sciences) and makes use of information technology to communicate the marketing message.
Marketing is applied in enterprise and organisations through marketing management and always responding to client requirements and always marketing the brand.
Kellogs in the 1950’s was a household name – why market a brand everyone knows? so they cut the marketing budget. The customers quickly forgot and sales plummeted.
Our Marketing Plan:
Devise the marketing message.
Deliver the clear marketing message.
Ensure the target market will see your marketing message.
Encourage contact – call to action.
Our Marketing Ethos:
Include a ‘big fat claim’. (Don’t be shy about how good you are).
Looking to showcase your business on Facebook? The featured section at the top of your page is the perfect spot to highlight your products or services! To post in the FEATURES section, simply create a regular post on Facebook and then click on the drop-down menu to the right of that post – Select ‘pin’ …
What are Citations? A citation is a mention of your business name along with another piece of business data (phone number, address, website, etc). A listing on a directory, another website or a portal for example. How citations benefit business Citations are good for a business online or traditional brick-and-mortar. Accurate citations help people discover …
Should Businesses Be On Social? In today’s digital world, it’s no surprise that social media marketing has become an essential part of any successful business’s marketing strategy. Social media marketing is a powerful way to reach potential customers and build relationships with existing customers. With the right strategy, you can use social media to promote …
What does Omnichannel and AI mean? Social media marketing is forming to be a more organised and structured process. Content is king still. There is such a demand for content to satisfy social platforms and for companies to keep up with the competition, we need more and we need to be more calculated. Two top-line …