Evolving Company Online Profile

Building reach and increasing the company profile.

Posting on social media has multi-benefits – overall you are building your online profile. Put simply; how your company looks online, when someone ‘Googles’ you. It’s really important, it’s your shop window.

Zedcomms promote clients’ company profile online mainly using Facebook, Twitter, Instagram and Google along with website SEO. We focus on what a prospective customer sees online. Using creative targeted promotional text, and engaging photos with links to specific pages to impress and draw in prospective customers.

In addition, we can target where the customers live, what their interests are and what the potential spending may be. We do this with SEO, tags, categories, promotional text, hashtags and account handles.

Initially, we work to establish the brand online, adjust it to attract the preferred customers and build strong search terms. We have reached this point with BJU a reupholstery company in Darlington.

As we have reached a good online established profile for BJU we are adapting how we communicate with customers as follows.

The next stage is to enhance the brand online, develop the search terms and attract a very targeted customer. This means we change the focus of posts to be less ‘selling’ and more ‘promoting’ the ethos of the brand. An example of this is below:

Selling posts are to the point with a strong call to action – Save £500.

Brand posts are calm and confidently styled to demonstrate the brand ethos – BJU | Darlington.

The confidence of the brand posts may not produce immediate links to the site but rather demonstrate and build the brand that will attract the target customer when they are in the buying cycle – ready to buy.

I hope this is of use to you. Feel free to reach out with any specific questions.

Gate Automation Specialist Case Study

Electric gates specialist

We first met Mark and his team at Livewire Gates and Doors when we rebuilt the main website. Mark needed help to look after the website. So in 2020 we started updateing the website and managing the main social platforms; Google, Facebool, Instagram and and Twitter.

‘Electric gate company in Darlington’

Google No1.

About The Company
Livewire Gates and Doors are a specialist in access automation and bespoke security solutions; electric gates and door automation services for domestic, commercial and industrial properties.

What We Do
We originally rebuilt the Livewire website using historical cached information from the Internet due to the original website being unavailable. We updated the branding with a new logo and optimised the website for search.

Ongoing Service
During the initial meeting, the owner mentioned he wished someone would ‘look after the website’ so we instigated one of or standard service packages that covers website maintenance and SEO of the website along with updates of the main social media platforms; Facebook, Twitter and Google Business.
(Google Business updates• Facebook manage and 5 posts• Twitter manage and 5 posts• Website maintenance and base SEO ongoing adjustment • 4 update reports per month• Yearly Update and Compare Marketing Analysis).

The client’s requirements were to promote the business in a professional manner, increase the online profile, maintain search ranking status and constantly refresh the company profile within several media platforms.

The Outcome
Technical and marketing suggestions have improved business performance overall. This includes the addition of SSL certificate (more secure domain name which increases search ranking). Update of the PHP software on the website, installing the latest software is good for speed, security and search ranking. And the addition of more recently enhanced images of completed works which were not been published previously.

The website is now a much more integral part of the business, customers can see examples of completed gates and doors, the salesperson refers his prospective customers to the site and the search exposure is progressively getting bigger online

Continuous Improvement.
We report our actions to Livewire four times a month along with any additional suggestions to continuously improve the business online profile.

Posting Reviews To Your Website

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Three Prospective Customers

Website Design

There are three customer sets you need to think about and talk to when communicating online.

Current | Customers who are active and buying from you.

Know You | Customers who know you but are not currently buying from you.

Dont Know You | Customers that don’t know you exist.

Bear in mind these three customer sets when communicating online. Here are the three customer sets are broken down with some tips on what to say.

1 – Customers who are currently active and buying from you:

It is nice when your company appears on social platforms even after a customer has purchased from you. If you are B2B, follow your customers and ask customers to follow you. Include in content helpful tips and news that will interest your customers.

2 – Customers who know of you but are not currently buying from you:

Post the latest work, products etc that you are producing. Reflect onto the Internet what is happening within your company. Examples; Completed bathroom installation, rendered wall, automated gate, upholstered chair etc. A lot of work produced by companies is only seen by the end-user, posting on the Internet lets prospective customers see all your good work.

3 – Customers that don’t know you exist.

They don’t know you or your company exist. They can benefit from your services or product. You are only of interest to this customer set when they need your service or product, they search for you on Google (other search engines too but Google is king), ask around, look on forums and social platforms. These places, you need to be. How best to do it; Optimise your website for your product and service. Be active on at least the top four social platforms (Facebook, Instagram, Twitter and Google Business). Update your website often, think of it as changing the shop window. Encourage reviews from current customers online. Advertise your website on your van, car, cards, posters answerphone message, email signature etc to spread the word.