Case Study: Boosting Website Performance for a UK-Based Agricultural Machinery Business
At Zedcomms, we recently completed a website performance update for a specialist agricultural machinery business based in North Yorkshire. The business offers a wide range of new and used farm machinery, livestock equipment, grounds care tools, and equestrian essentials through its online platform — agrisourcemachinery.com.
The project focused on enhancing visibility, user experience, and technical SEO to drive more qualified traffic from search engines and convert new interest into active enquiries.
🔍 Key Performance Gains Over 6 Months
After implementing a round of updates, the website experienced a significant increase in visibility and engagement. Here are some of the measurable improvements:
- New Visitors: Increased by 1,740 — a 58% rise compared to the previous six months.
- Search Impressions: Up by 69,000, marking a 67% increase in search exposure.
📈 Better Search Visibility & Indexing
Through careful tuning of targeted keywords and performance signals, the website now ranks highly for specific search terms — a strong indicator of improved relevance and authority in the agricultural sector.
For example, a search for “Alpego Harrows Yorkshire” now places the business at position 2 in Google’s standard results. Even more impressively, this search also triggers a Google AI-generated suggestion that highlights the business, confirming active indexing in both traditional and AI-enhanced search environments.
🧰 Technical Enhancements & SEO Optimisation
To help Google properly understand and display the site’s content, we submitted an updated set of sitemaps and carried out behind-the-scenes enhancements. These included:
- Sitemap submissions to notify search engines of the site’s updated structure and content.
- Metadata and tagging improvements to enhance search relevance.
- Activation of new back-office features to support faster indexing and better content management.
- Submitted sitemaps.
💡 Final Thoughts
This performance update is a great example of how smart, strategic website maintenance can lead to meaningful improvements in visibility and reach. By combining technical optimisation with content alignment, we’ve helped a UK-based agricultural supplier achieve greater traction in their competitive market.
If your website could benefit from a performance check or visibility boost, get in touch. We’re here to help businesses thrive online — from machinery dealers to service providers and beyond.
→ Contact us at Zedcomms to book a consultation.
